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Preferred Hotels & Resorts boosts I Prefer loyalty programme

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Preferred Hotels & Resorts, the world’s largest independent hotel brand, is celebrating the highly anticipated return of travel by making a series of valuable updates to its I Prefer Hotel Rewards loyalty programme

From a new flexible member rate and an Elite Platinum offer to the brand’s first-ever I Prefer e-gift cards and more than 25 new participating hotels worldwide, these programme enhancements demonstrate Preferred’s unwavering commitment to offer best-in-class independent hotel experiences to its loyal and discerning I Prefer members as they ask, “Where Next?” following an extended period at home.

“Listening to and engaging with our loyal I Prefer members throughout this pandemic has been a top priority, and through these candid dialogues, we have learned that they want greater flexibility and more diverse offers as travel restrictions are lifted,” Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts, was quoted in a statement, as saying.

“We are confident that the decisions we’ve made to enhance the programme will provide travellers with a less restrictive, more valuable way to book authentic, one-of-a-kind independent hotel experiences whenever they decide to travel next.”

Flexible member rate

Recognising the importance of member-only value and flexibility, Preferred Hotels & Resorts is doubling down through a new flexible member rate that offers access to savings of 10 per cent or higher on top of the best available rate when they book stays at more than 300 participating hotels.

The new flexible rate is also fully cancellable up through day of arrival, providing travellers with the peace of mind needed if travel plans get disrupted.

Bookings must contain a valid I Prefer member number and be made through PreferredHotels.com, IPrefer.com, the I Prefer app, the GDS, participating hotels’ websites, or the Preferred Hotels & Resorts’ global reservations team.

The new rate is available now for travel through December 31.

Elite Platinum offer

In addition to everyday Elite member benefits – which include complimentary room category upgrades, early check-in and late check-out, VIP welcome amenities, free internet, and 50 per cent bonus points earning per eligible stay – the newly launched Elite Platinum offer features daily breakfast for two and a resort credit of $100 per stay that can be used toward on-property expenditures.

Available for travel now through December 31, this unique benefit is valid exclusively to I Prefer Elite members for stays at more than 170 participating properties worldwide such as JA Manafaru (Maldives); The Upper House (Hong Kong); Grand Hotel Tremezzo (Lake Como, Italy); Finca Cortesin (Casares, Spain); Shutters on the Beach (Santa Monica, California); and Grand Velas Riviera Maya (Mexico).

Members can access this benefit by visiting PreferredHotels.com/eliteplatinum or contacting I Prefer member services at +1 636 736 4397.

I Prefer e-gift cards

For the first time ever, Preferred Hotels & Resorts is offering I Prefer e-gift cards, which are available for a limited period now through June 27 as part of the company’s International Pineapple Week celebrations.

The I Prefer e-gift cards may be purchased exclusively online now in denominations of $100 and $250 with no expiration date, which can be used towards future stays at participating hotels and resorts in the United States, Canada, Mexico, and the Caribbean.

As an additional gesture of hospitality, every purchase comes with 20 per cent more value in the form of a $20 or $50 bonus card, respectively. To purchase I Prefer e-gift cards, see participating hotels, and read terms and conditions, visit shop.preferredhotels.com/giftcards through June 27.

Newest hotel options for I Prefer travels

With a portfolio of more than 700 distinctive hotels and resorts worldwide, I Prefer offers the benefits of a robust points-based loyalty programme with access to authentic hotel experiences to suit every travel need.

More than 25 new properties have recently joined Preferred’s prestigious loyalty programme, including Biltmore Hotel (Coral Gables, Florida); Montage Healdsburg (Sonoma County, California); The Social House (Nairobi, Kenya); Banyan Tree Tamouda Bay (Fnideq, Morocco); La Villa Haussmann (Paris, France); Brenton Hotel (Newport, Rhode Island); Palmaia, The House of AiA (Riviera Maya, Mexico); Bluedoors York Luxury Suites (Medellin, Colombia); Rancho Santana (Rancho Santana, Nicaragua); Middle Eight (London, United Kingdom); Hayfield Manor (Cork, Ireland); Deltapark Vitalresort (Gwatt, Switzerland); JA Oasis Beach Tower (Dubai, United Arab Emirates), and Noku Maldives (Noonu Atoll, Maldives).

Protecting loyalty status, points

Preferred Hotels & Resorts is also extending the points expiration date for all I Prefer members globally through December 31.

In March, Preferred was among the first travel companies globally to announce its plan to protect the hard-earned benefits of its loyalty members by announcing that all I Prefer Elite members globally will maintain their status through June 30, regardless of their travel activity this year.

With more than 3.5 million travellers currently enrolled in membership, I Prefer is complimentary to join. Travellers who would like to take advantage of these exclusive promotions are invited to enrol in the program via IPrefer.com/enroll.

Celebration

Dhigali Maldives hosts spectacular Easter with Chef Nicolas Boussin

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Easter at Dhigali Maldives marks a season of renewal and rejuvenation with a week-long celebration from April 16 to 23, 2025. This year, the resort will host esteemed French Pastry Chef Nicolas Boussin. Chef Nicolas, a recipient of the prestigious Meilleur Ouvrier de France (Best Craftsman of France) title, serves as the Executive Pastry Chef at La Maison de l’Excellence Savencia in Viroflay, France, where he and his team create extraordinary pastry recipes.

Renowned for his exceptional expertise in pastry and chocolate, Chef Nicolas will offer Dhigali guests of all ages a rare opportunity to participate in a chocolate masterclass and dessert tasting. Aspiring chocolatiers will have the chance to take part in a chocolate egg decorating workshop led by Chef Nicolas. On Easter Sunday, an extravagant brunch will be held at Capers Restaurant, featuring international delicacies and a special dessert selection curated by the chef.

The Easter festivities at Dhigali embody the spirit of renewal and the importance of reconnecting with loved ones. This occasion serves as a perfect time to share meaningful moments and partake in the cherished tradition of exchanging Easter eggs. It is a celebration of life’s simple pleasures—spending time with family, sharing new experiences, and creating lasting memories.

The week will offer a variety of entertaining activities for adults and magical experiences for children, including traditional egg painting, an Easter egg hunt, and creative crafts such as making popsicle stick chicks, puppets, pom-poms, and bunny hats. Additional experiences will include a guided snorkelling adventure, movie nights, a pool party, an Easter dinner, and the Golden Egg Challenge at East Bar, where guests will have the chance to win exclusive prizes, enjoy chocolate-inspired cocktails, and listen to music under the stars. Families can also indulge in a kid-friendly Little Bunny aromatherapy massage and an all-natural nourishing facial at Dhigali Spa.

Guests can take advantage of the Easter special offer available on dhigali.com, which includes exclusive benefits such as chocolate-inspired amenities, complimentary banana and fun tube rides, or 15-minute waterski and wakeboarding sessions for up to four people. Additionally, accommodation upgrades will be provided based on availability.

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Celebration

Sun Siyam Iru Fushi unveils ultimate Valentine’s getaway with luxury, music & romance

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Sun Siyam Iru Fushi is set to host the ultimate Valentine’s getaway from February 10 to 16, 2025, offering indulgent dining, rejuvenating spa experiences, and unforgettable adventures in the Maldives. Couples visiting the resort can take advantage of the Romantic Escape Offer, which includes exclusive villa savings in a picturesque island retreat. Enhancing the celebration, DJ Natalie Brogan will headline on Valentine’s Day, promising an unforgettable night filled with love, music, and enchantment.

Guests will have the opportunity to start their day with a Cupid Floating Champagne Breakfast, available at an exclusive 20% discount, or enjoy a Lover’s Premium Hot Pot Lunch for an intimate midday dining experience. As the evening progresses, romance will take centre stage with the Saint Valentine’s Lobster Beach BBQ, complemented by live music to create an enchanting atmosphere. For those seeking a more private experience, the Valentinus Cabana Private Dining option will provide an intimate beachfront dinner, accompanied by the soulful melodies of a live saxophone performance.

A night of high-energy entertainment is also in store as DJ Natalie Brogan takes the stage for the Lover’s Party at Sun Siyam Iru Fushi. With a distinguished career spanning 15 years and an eight-year residency at Zero Gravity Dubai, she has performed alongside world-renowned DJs such as David Guetta and MK. Bringing her signature sound and electrifying beats to the Maldives, she will ensure an unforgettable Valentine’s Day celebration in 2025.

For guests looking to incorporate adventure into their romantic escape, the Dive into Love package presents a unique opportunity to explore the Maldives’ stunning underwater world. Those who book a Try Scuba dive at Nemo Garden will be able to witness breathtaking marine life in crystal-clear waters. To enhance the experience, couples will receive a complimentary romantic underwater photo, capturing a once-in-a-lifetime moment beneath the ocean’s surface.

Wellness enthusiasts can take advantage of exclusive spa offers, including the ‘Token of Love’ promotion, where a $499 spa gift voucher grants an additional 40% value, allowing treatments worth up to $700. Couples can also benefit from a 30% discount on signature experiences such as ‘Romance at Iru Fushi’ and ‘Honeymoon Escape.’ Additionally, with the ‘Treat Yourself” offer, guests who book three 60-minute massages will receive one complimentary session, along with a 20% discount on retail spa products to extend their relaxation beyond their stay.

The Exclusive Romantic Escape Offer provides couples with the chance to create unforgettable memories at Sun Siyam Iru Fushi. The package includes up to 30% off all villa categories, with guests booking at least four nights receiving a complimentary shared seaplane transfer for one and a one-time floating breakfast for villas with pools. Furthermore, those who book a 90-minute spa treatment will receive a complimentary upgrade to 120 minutes. Non-motorised water sports and snorkelling equipment will also be available at no additional cost throughout their stay. This offer is valid for bookings made between January 11 and February 15, 2025, for stays extending until December 23, 2025.

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Celebration

Celebration to remember: how Siyam World combined talent, flavour, and adventure

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Siyam World’s festive season featured an extraordinary lineup of talent, making it the most remarkable celebration to date. Electrifying performances by DJ Jetro, ONEVIOLIN, URBANTHEORY, DJ Fumez, and DJ LOVRA were complemented by culinary masterpieces crafted by acclaimed chefs Tom Brown, Brad Carter, and Michelin-starred Andrea Aprea. The resort was transformed into a gaming paradise, featuring adventures like the Tomb Raider: Island Quest, Mario Kart-style races, and iconic Mortal Kombat battles, creating an atmosphere of boundless excitement.

Renowned for its unforgettable parties, spectacular events, and unparalleled experiences, Siyam World elevated its festive celebrations to new heights by combining world-class entertainment with culinary excellence.

The festivities began with a magical Santa arrival and a dazzling Gala Dinner showcasing menus designed by UK chefs Tom Brown and Brad Carter. Throughout the season, the chefs hosted exclusive masterclasses and served gourmet feasts, leaving guests in awe of their culinary prowess.

Adding to the excitement, Spanish football legend Fernando Torres participated in the celebrations, joining the Amazing Race and cheering on contestants in the thrilling duathlon—a swim-and-run event around the island, with the winner earning a complimentary stay at the resort.

DJ Jetro set the tone with his signature blend of live saxophone and DJing, creating an energetic atmosphere. ONEVIOLIN added to the enchantment with his electrifying violin performances, merging classical technique with modern beats.

New Year’s Eve marked the highlight of the celebrations, featuring URBANTHEORY, an internationally acclaimed Italian dance crew known for their synchronised, high-energy routines. The night reached its climax as DJ Fumez delivered electrifying beats, powering the countdown to 2025.

Michelin-starred Chef Andrea Aprea further elevated the experience with his innovative creations at The Cube in January. The season concluded in style as German DJ LOVRA energised the crowd with her infectious party tracks, keeping the dance floor alive well into the new year.

With its world-class performances and unforgettable dining experiences, Siyam World’s festive season reaffirmed its reputation as the ultimate destination for creating extraordinary memories and unparalleled celebrations.

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