Fan Club
Preferred Hotels & Resorts boosts I Prefer loyalty programme
Preferred Hotels & Resorts, the world’s largest independent hotel brand, is celebrating the highly anticipated return of travel by making a series of valuable updates to its I Prefer Hotel Rewards loyalty programme
From a new flexible member rate and an Elite Platinum offer to the brand’s first-ever I Prefer e-gift cards and more than 25 new participating hotels worldwide, these programme enhancements demonstrate Preferred’s unwavering commitment to offer best-in-class independent hotel experiences to its loyal and discerning I Prefer members as they ask, “Where Next?” following an extended period at home.
“Listening to and engaging with our loyal I Prefer members throughout this pandemic has been a top priority, and through these candid dialogues, we have learned that they want greater flexibility and more diverse offers as travel restrictions are lifted,” Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts, was quoted in a statement, as saying.
“We are confident that the decisions we’ve made to enhance the programme will provide travellers with a less restrictive, more valuable way to book authentic, one-of-a-kind independent hotel experiences whenever they decide to travel next.”
Flexible member rate
Recognising the importance of member-only value and flexibility, Preferred Hotels & Resorts is doubling down through a new flexible member rate that offers access to savings of 10 per cent or higher on top of the best available rate when they book stays at more than 300 participating hotels.
The new flexible rate is also fully cancellable up through day of arrival, providing travellers with the peace of mind needed if travel plans get disrupted.
Bookings must contain a valid I Prefer member number and be made through PreferredHotels.com, IPrefer.com, the I Prefer app, the GDS, participating hotels’ websites, or the Preferred Hotels & Resorts’ global reservations team.
The new rate is available now for travel through December 31.
Elite Platinum offer
In addition to everyday Elite member benefits – which include complimentary room category upgrades, early check-in and late check-out, VIP welcome amenities, free internet, and 50 per cent bonus points earning per eligible stay – the newly launched Elite Platinum offer features daily breakfast for two and a resort credit of $100 per stay that can be used toward on-property expenditures.
Available for travel now through December 31, this unique benefit is valid exclusively to I Prefer Elite members for stays at more than 170 participating properties worldwide such as JA Manafaru (Maldives); The Upper House (Hong Kong); Grand Hotel Tremezzo (Lake Como, Italy); Finca Cortesin (Casares, Spain); Shutters on the Beach (Santa Monica, California); and Grand Velas Riviera Maya (Mexico).
Members can access this benefit by visiting PreferredHotels.com/eliteplatinum or contacting I Prefer member services at +1 636 736 4397.
I Prefer e-gift cards
For the first time ever, Preferred Hotels & Resorts is offering I Prefer e-gift cards, which are available for a limited period now through June 27 as part of the company’s International Pineapple Week celebrations.
The I Prefer e-gift cards may be purchased exclusively online now in denominations of $100 and $250 with no expiration date, which can be used towards future stays at participating hotels and resorts in the United States, Canada, Mexico, and the Caribbean.
As an additional gesture of hospitality, every purchase comes with 20 per cent more value in the form of a $20 or $50 bonus card, respectively. To purchase I Prefer e-gift cards, see participating hotels, and read terms and conditions, visit shop.preferredhotels.com/giftcards through June 27.
Newest hotel options for I Prefer travels
With a portfolio of more than 700 distinctive hotels and resorts worldwide, I Prefer offers the benefits of a robust points-based loyalty programme with access to authentic hotel experiences to suit every travel need.
More than 25 new properties have recently joined Preferred’s prestigious loyalty programme, including Biltmore Hotel (Coral Gables, Florida); Montage Healdsburg (Sonoma County, California); The Social House (Nairobi, Kenya); Banyan Tree Tamouda Bay (Fnideq, Morocco); La Villa Haussmann (Paris, France); Brenton Hotel (Newport, Rhode Island); Palmaia, The House of AiA (Riviera Maya, Mexico); Bluedoors York Luxury Suites (Medellin, Colombia); Rancho Santana (Rancho Santana, Nicaragua); Middle Eight (London, United Kingdom); Hayfield Manor (Cork, Ireland); Deltapark Vitalresort (Gwatt, Switzerland); JA Oasis Beach Tower (Dubai, United Arab Emirates), and Noku Maldives (Noonu Atoll, Maldives).
Protecting loyalty status, points
Preferred Hotels & Resorts is also extending the points expiration date for all I Prefer members globally through December 31.
In March, Preferred was among the first travel companies globally to announce its plan to protect the hard-earned benefits of its loyalty members by announcing that all I Prefer Elite members globally will maintain their status through June 30, regardless of their travel activity this year.
With more than 3.5 million travellers currently enrolled in membership, I Prefer is complimentary to join. Travellers who would like to take advantage of these exclusive promotions are invited to enrol in the program via IPrefer.com/enroll.
Celebration
Sun Siyam Olhuveli kicks off festive season with Charith N. Silva Cake Mixing
Sun Siyam Olhuveli has ushered in the holiday season with a new twist on its much-loved annual Festive Cake Mixing event, held on 23 November. This year, the celebration was led by acclaimed Sri Lankan chef and viral social media personality Charith N. Silva, the creative force behind @wildcookbook and one of South Asia’s most influential culinary storytellers.
Charith, a sensation across YouTube, TikTok, and Instagram with an audience of several million, is widely recognised for his bold fire-cooking techniques, visually striking outdoor food rituals, and distinctive, high-energy narrative style. He recently secured a coveted place on the Forbes 30 Under 30 Asia 2025 list in the Arts (Art & Style, Food & Drink) category, underscoring his growing influence on contemporary food culture in the region. He is one of a new wave of young chefs blending local flavours with global inspiration and is the owner of the restaurant “Wildish” in Colombo.
Bringing his creative flair to Sun Siyam Olhuveli, Charith said, “Bringing my energy to Sun Siyam Olhuveli was surreal; the people, the Maldivian spirit, the flavour play, everything clicked into one unforgettable festive moment.”
This year’s cake mixing unfolded like an island celebration, complete with lively music, bursts of aromatic spices, and an energetic atmosphere. Resort teams and guests layered fruits, nuts, and spirits in a spirited display, with Charith driving the momentum through his trademark spontaneity. The result was a vibrant, social, and playful reimagining of a classic festive tradition.
Festivities continued on 24 November with an exclusive live cooking demonstration by Charith, giving guests the chance to experience his signature “wild” cooking style firsthand against the lagoon backdrop of the resort.
“This celebration reflects the new creative pulse of Sun Siyam Olhuveli. Charith brought an energy that aligns perfectly with our evolving lifestyle identity, making this year’s cake mixing one of our most memorable yet,” said Hassan Adil, General Manager at Sun Siyam Olhuveli.
With the festive season now in full swing, Sun Siyam Olhuveli invites guests to join MYSTIVAL 2025–2026, the resort’s year-end celebration taking place from 21 December 2025 to 8 January 2026, featuring hypnotic beats, immersive dining, playful rituals, and a series of kaleidoscopic island experiences designed to inspire connection and celebration.
Celebration
Maldivian Christmas and New Year at Vakkaru Maldives: Timeless moments await
For many travellers, certain holidays transcend the ordinary and become memories retold for years to come. Christmas and New Year at Vakkaru Maldives fall firmly into that category. Located within the UNESCO Biosphere Reserve of Baa Atoll, Vakkaru offers an environment where time softens into the rhythm of turquoise waters and soft white sand. During the festive season, the resort adopts an added layer of understated elegance and island-inspired charm.
Guests waking on Christmas morning in an overwater villa are greeted by sunlight dancing across the lagoon. Instead of winter’s chill, there is only the warmth of a gentle tropical breeze and the soft sound of the ocean beneath the suite. Breakfast may be served on a private deck as manta rays pass in the distance and the day begins with quiet possibility.
Festive celebrations at the resort combine refinement with authenticity. Tree-lighting ceremonies unfold against pastel-coloured sunsets, live music moves through the palm groves, and seasonal dining features gourmet menus that incorporate Maldivian influences. The atmosphere is intimate and thoughtfully arranged, creating the sense that the island itself is sharing a moment with each guest. Younger travellers have much to enjoy as well, with holiday craft activities, island treasure hunts, and a dedicated visit from Santa that adds a playful touch to the celebrations.
As the year draws to a close, Vakkaru brings a renewed sense of celebration to its shores. New Year’s Eve features an open-air gala dinner beneath the stars, illuminated by lanterns while chefs prepare dishes showcasing the finest local produce. The resort’s signature barefoot-luxury spirit is fully present—relaxed yet refined, festive without excess. Entertainment continues into the night with live performances and DJ sets. Guests gather on the sand, cocktails in hand, as the countdown to midnight begins. When the clock strikes twelve, fireworks illuminate the lagoon, their reflections shimmering across the still water. The moment feels cinematic and memorable, marking the start of a new year in a spectacular setting.
Between the festivities, guests can enjoy the resort’s signature tranquillity. Merana Spa, positioned over the ocean, offers treatments that encourage rest and restoration. The surrounding reefs provide opportunities for snorkelling and diving, with the chance to encounter marine life that thrives in the atoll’s protected waters. Paddleboarding, dolphin cruises, and excursions in search of hammerhead sharks offer both gentle and adventurous options for exploration. For those seeking a quieter experience, a sunset dhoni cruise with a glass of champagne captures the classic romance of the Maldives.
Vakkaru Maldives presents Christmas and New Year as a blend of natural beauty, thoughtful experiences, and personalised celebration. Guests can savour every detail—from festive lights glowing through the coconut palms to holiday-inspired cocktails and candlelit dinners—while welcoming the new year from the heart of the Indian Ocean.
Vakkaru Dream Getaway – Early Bird Festive Offer includes:
- Complimentary daily breakfast
- Savings of over 10% on all villas and residences
- Up to 15% savings on round-trip seaplane transfers
- Complimentary access to selected non-motorised watersports
Those seeking a festive season that combines natural tranquillity with considered sophistication may find Vakkaru Maldives to be the ideal destination.
Featured
‘Unlimited Play – Eat. Sip. Repeat.’: New Premium All-Inclusive at The Standard, Maldives
The Standard, Maldives, the stylish and unconventional resort in Raa Atoll, announces the launch of its most generous offering yet: the Premium All-Inclusive package, timed to complement its highly anticipated Festive 2025 programme. Titled “Unlimited Play – Eat. Sip. Repeat,” the package is designed to provide guests with a hassle-free, elevated island experience, ensuring every moment is infused with fun and luxury without reaching for the wallet. The move reinforces The Standard’s commitment to offering unscripted fun and memorable stays in the Maldives.
The Premium All-Inclusive
The Premium All-Inclusive package covers all daily meals across four dining venues, including the signature specialty restaurants. At the heart of the offering is the unlimited premium beverage programme: guests can enjoy free-flowing Champagne; choose from over 50 premium wines, prosecco, and sparkling selections from around the world; and access top-shelf spirits with crafted cocktails and mocktails available all day and into the late-night hours at Todis and by the pool.
Beyond dining, the package includes further inclusions. Every villa receives a daily replenished, fully stocked mini bar featuring two bottles of premium wine, two spirits, and four beers. For stays of six nights or more, the Ultimate Indulgence is unlocked, granting each adult a complimentary 45-minute spa treatment—either a restorative massage or a DIY hammam experience. In addition, guests receive one complimentary Adventure Time excursion per stay, selecting from a sunset fishing trip, a lucky dolphin cruise, or a romantic sunset cruise.
Festive Season 2025
As the year draws to a close, The Standard, Maldives invites guests to join the Festive 2025 celebrations, an immersive programme that transforms the island into a lively setting of parties and bespoke gastronomy. From Christmas Eve through the New Year, the resort’s playful spirit will feature uniquely Standard activities, decorations, and a curated line-up of entertainment for guests of all ages.
Highlights of the Festive 2025 calendar include exclusive themed beach parties, culinary journeys crafted by international chefs, and dedicated events for families. The celebrations will culminate in a high-energy New Year’s Eve gala with performances, fireworks over the lagoon, and dancing to ring in 2026 in The Standard’s signature style.
“At The Standard, we believe true luxury means freedom; freedom to play, indulge, and live in the moment without a second thought. Our new Premium All-Inclusive is all about that: seamless, generous, and fun. From Champagne breakfasts to late-night cocktails, it’s the easiest decision guests will ever make on holiday,” said Justin Swart, General Manager, The Standard, Maldives.
The Standard, Maldives aims to offer a celebratory experience this year by coupling the convenience of the Premium All-Inclusive with its Festive 2025 programming, setting the stage for a holiday season where preferences are catered to from the first welcome bubbles to the last dance of the New Year.
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