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Preferred Hotels & Resorts boosts I Prefer loyalty programme

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Preferred Hotels & Resorts, the world’s largest independent hotel brand, is celebrating the highly anticipated return of travel by making a series of valuable updates to its I Prefer Hotel Rewards loyalty programme

From a new flexible member rate and an Elite Platinum offer to the brand’s first-ever I Prefer e-gift cards and more than 25 new participating hotels worldwide, these programme enhancements demonstrate Preferred’s unwavering commitment to offer best-in-class independent hotel experiences to its loyal and discerning I Prefer members as they ask, “Where Next?” following an extended period at home.

“Listening to and engaging with our loyal I Prefer members throughout this pandemic has been a top priority, and through these candid dialogues, we have learned that they want greater flexibility and more diverse offers as travel restrictions are lifted,” Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts, was quoted in a statement, as saying.

“We are confident that the decisions we’ve made to enhance the programme will provide travellers with a less restrictive, more valuable way to book authentic, one-of-a-kind independent hotel experiences whenever they decide to travel next.”

Flexible member rate

Recognising the importance of member-only value and flexibility, Preferred Hotels & Resorts is doubling down through a new flexible member rate that offers access to savings of 10 per cent or higher on top of the best available rate when they book stays at more than 300 participating hotels.

The new flexible rate is also fully cancellable up through day of arrival, providing travellers with the peace of mind needed if travel plans get disrupted.

Bookings must contain a valid I Prefer member number and be made through PreferredHotels.com, IPrefer.com, the I Prefer app, the GDS, participating hotels’ websites, or the Preferred Hotels & Resorts’ global reservations team.

The new rate is available now for travel through December 31.

Elite Platinum offer

In addition to everyday Elite member benefits – which include complimentary room category upgrades, early check-in and late check-out, VIP welcome amenities, free internet, and 50 per cent bonus points earning per eligible stay – the newly launched Elite Platinum offer features daily breakfast for two and a resort credit of $100 per stay that can be used toward on-property expenditures.

Available for travel now through December 31, this unique benefit is valid exclusively to I Prefer Elite members for stays at more than 170 participating properties worldwide such as JA Manafaru (Maldives); The Upper House (Hong Kong); Grand Hotel Tremezzo (Lake Como, Italy); Finca Cortesin (Casares, Spain); Shutters on the Beach (Santa Monica, California); and Grand Velas Riviera Maya (Mexico).

Members can access this benefit by visiting PreferredHotels.com/eliteplatinum or contacting I Prefer member services at +1 636 736 4397.

I Prefer e-gift cards

For the first time ever, Preferred Hotels & Resorts is offering I Prefer e-gift cards, which are available for a limited period now through June 27 as part of the company’s International Pineapple Week celebrations.

The I Prefer e-gift cards may be purchased exclusively online now in denominations of $100 and $250 with no expiration date, which can be used towards future stays at participating hotels and resorts in the United States, Canada, Mexico, and the Caribbean.

As an additional gesture of hospitality, every purchase comes with 20 per cent more value in the form of a $20 or $50 bonus card, respectively. To purchase I Prefer e-gift cards, see participating hotels, and read terms and conditions, visit shop.preferredhotels.com/giftcards through June 27.

Newest hotel options for I Prefer travels

With a portfolio of more than 700 distinctive hotels and resorts worldwide, I Prefer offers the benefits of a robust points-based loyalty programme with access to authentic hotel experiences to suit every travel need.

More than 25 new properties have recently joined Preferred’s prestigious loyalty programme, including Biltmore Hotel (Coral Gables, Florida); Montage Healdsburg (Sonoma County, California); The Social House (Nairobi, Kenya); Banyan Tree Tamouda Bay (Fnideq, Morocco); La Villa Haussmann (Paris, France); Brenton Hotel (Newport, Rhode Island); Palmaia, The House of AiA (Riviera Maya, Mexico); Bluedoors York Luxury Suites (Medellin, Colombia); Rancho Santana (Rancho Santana, Nicaragua); Middle Eight (London, United Kingdom); Hayfield Manor (Cork, Ireland); Deltapark Vitalresort (Gwatt, Switzerland); JA Oasis Beach Tower (Dubai, United Arab Emirates), and Noku Maldives (Noonu Atoll, Maldives).

Protecting loyalty status, points

Preferred Hotels & Resorts is also extending the points expiration date for all I Prefer members globally through December 31.

In March, Preferred was among the first travel companies globally to announce its plan to protect the hard-earned benefits of its loyalty members by announcing that all I Prefer Elite members globally will maintain their status through June 30, regardless of their travel activity this year.

With more than 3.5 million travellers currently enrolled in membership, I Prefer is complimentary to join. Travellers who would like to take advantage of these exclusive promotions are invited to enrol in the program via IPrefer.com/enroll.

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Dreamlike retreat: explore Maldives with Marriott Bonvoy Resorts

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The Maldives is a destination where summer feels eternal, offering turquoise waters, pristine white sands, and serene tranquility. Through the ‘Endless Summer’ campaign by Marriott Bonvoy, travellers are invited to escape the winter cold or bask in perpetual sunshine with a limited-time offer. Guests can choose from a selection of luxurious resorts in the Maldives and enjoy benefits such as a full-board dining plan, complimentary speedboat or seaplane transfers, or up to USD 250 in resort credit. Additional perks include non-motorised water sports like paddle-boarding, kayaking, windsurfing, and catamaran sailing, depending on the property. This exclusive offer, valid for a minimum stay of four nights, is available for bookings between January 20 and February 28, 2025, and includes Marriott Bonvoy points to unlock future travel opportunities.

The North Malé Atoll is a marine sanctuary renowned for its vibrant coral reefs and secluded luxury. Just a short speedboat ride from Velana International Airport, it hosts three Marriott Bonvoy resorts. These waters, rich with stingrays, nurse sharks, turtles, and dolphins, offer exceptional snorkelling and diving opportunities for adventurers of all levels. The Ritz-Carlton Maldives, Fari Islands, features 100 villas with ocean or lagoon views, infinity pools, and personalised butler service. Dining options span Cantonese, Japanese, Italian, and Middle Eastern cuisines, while the Ritz-Carlton Spa offers treatments inspired by Yin and Yang. Guests can also explore curated dining and art installations at Fari Marina Village and participate in the Defining Moment ceremony featuring Boduberu drumming.

The JW Marriott Kaafu Atoll Island Resort, located in the largest lagoon of Kaafu Atoll, offers 80 luxurious pool villas with ocean views. The resort combines contemporary design with personalised service and features seven dining venues, including Athiri and Nikkei, which serve steak and Japanese-Peruvian cuisine. The Spa by JW offers exclusive treatments by BABOR, while younger guests can enjoy activities at the Family by JW Kids’ Club and the teens’ zone.

Sheraton Maldives Full Moon Resort & Spa, set on a private natural island, provides 176 beachfront cottages and overwater villas that blend rustic charm with modern comforts. Surrounded by turquoise lagoons and lush palm groves, the resort offers family-friendly programs such as beach picnics, cooking classes, and nature walks. Its farm-to-table dining and coral restoration initiatives, alongside complimentary stays and meals for children under 12, make it a sustainable and family-oriented retreat.

North Ari Atoll, Dhaalu Atoll, and Baa Atoll showcase the Maldives’ extraordinary natural beauty. North Ari Atoll is famous for iconic dive sites and whale shark migration routes. W Maldives, reopening in March after a transformation, offers 77 overwater and beach villas with bio-boho designs. Guests can explore the house reef, enjoy unique dining experiences, and participate in private island excursions.

In Dhaalu Atoll, The St. Regis Maldives Vommuli Resort features 77 villas with private pools and panoramic views. The resort offers Ayurvedic treatments, the Maldives’ largest hydrotherapy pool, and signature experiences like the Champagne Sabering Ritual. Dining options include Japanese Kaiseki at T-Pan and a wine cellar boasting 650 labels.

Baa Atoll, a UNESCO Biosphere Reserve, is home to The Westin Maldives Miriandhoo Resort, which features 69 villas surrounded by lush foliage or perched above turquoise waters. The resort offers Japanese cuisine, pan-Asian flavours, and holistic wellness programs. Children under 12 stay and dine for free, making it a family-friendly haven.

In Lhaviyani Atoll, Le Méridien Maldives Resort & Spa combines mid-century modern design with eco-conscious features such as a large organic garden. Guests can enjoy culinary experiences, spacious villas, and abundant marine life around its thriving house reef.

The Shaviyani Atoll offers ultimate seclusion at JW Marriott Maldives Resort & Spa, with 60 villas and personalised butler service. Families can enjoy the extensive kids’ club and adventure activities, while food enthusiasts indulge in farm-to-table dining. Water-sports like jet skiing and parasailing cater to thrill-seekers.

As the sun sets over the Maldives, Marriott Bonvoy invites travellers to embrace the promise of an eternal summer in this idyllic paradise.

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Celebration

Immersive festivities and exquisite dining await at Jumeirah Olhahali Island

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During the Year of the Snake, Jumeirah Olhahali Island offers an extraordinary escape, combining cherished traditions, culinary artistry, and serene wellness amid the stunning beauty of the Maldives. From January 21 to February 7, 2025, the resort presents a thoughtfully curated program to celebrate the Year of the Serpent, honouring time-honoured traditions with meaningful and immersive experiences.

A highlight of the festivities is the return of the ‘Flavours of China’ culinary pop-up event, now in its second year. Led by Chef Charles Liu, the Chinese Executive Chef at Jumeirah Guangzhou with over two decades of experience in prestigious five-star hotels and grand banquets, the event features an exquisitely crafted six-course menu. Guests can indulge in dishes such as Typhoon Shelter Crispy Fried Oysters and Deep-sea Grouper Broth, with main courses including slow-cooked Abalone with Fish Maw and braised Maldivian Lobster with Caviar. Additional offerings include pan-fried Australian MB9 Wagyu Beef, steamed Alaskan King Crab Leg, and a refreshing Raspberry Cheesecake paired with tropical fruits. To elevate the dining experience, a curated selection of fine Chinese wines is available to complement each course.

The culinary festivities also include a range of seasonal dining experiences. Guests can start their day with an Asian-inspired floating breakfast served in a private pool, featuring a vibrant medley of flavours. Evenings bring the charm of fragrant broths and fresh ingredients at an oceanside hot pot dinner, while the Asian market nights offer a lively atmosphere to savour regional delicacies against the backdrop of gentle waves.

For those seeking tranquility and renewal, the Talise Spa provides a sanctuary of pure bliss. Suspended overwater with glass floors, the spa allows guests to observe marine life during treatments, adding a distinctive element to relaxation. Mia Liu, a visiting spa therapist from Jumeirah Guangzhou, introduces moxibustion therapy—an ancient Chinese ritual combining therapeutic heat and deep tissue massage to promote harmony and well-being. Additionally, Dr. Shagnika Pradhan, a specialist in naturopathy and holistic wellness, hosts Reiki sound healing sessions, blending energy therapy with sound vibrations to restore balance and rejuvenate the spirit.

Immersive island activities further enrich the celebrations. At the MURACA Art Studio, guests can participate in creative workshops such as zodiac-inspired ceramic painting, candle crafting, and decorating traditional Maldivian coconut bowls, each reflecting the spirit of the season. For adventurers, opportunities abound to explore the surrounding marine ecosystem, with snorkelling excursions alongside turtles and tropical fish or dolphin-spotting in the open sea.

These bespoke experiences are complemented by Jumeirah Olhahali Island’s modern overwater and beach villas. Each of the 67 villas is bathed in natural light, featuring floor-to-ceiling windows with panoramic views of palm-fringed shores and the vast ocean. Every villa is equipped with a private rooftop and infinity pool, offering unique spaces for relaxation and connection, whether through an intimate dinner or a personalised art class, ensuring that guests leave with lasting memories of their island retreat.

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Celebration

Tradition and romance: twin-island escapes at Banyan Tree Vabbinfaru and Dhawa Ihuru

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This New Year, Banyan Tree Vabbinfaru and Dhawa Ihuru invite travellers to embark on an extraordinary twin-island escape. Nestled in the pristine North Malé Atoll, these sister resorts offer curated experiences that blend tradition, intimacy, and luxury to celebrate two cherished occasions: Chinese New Year and Valentine’s Day.

Guests are encouraged to reconnect with family and honour time-honoured traditions through a sumptuous Chinese New Year feast. The curated menu includes a lavish seafood bar, handcrafted dim sum, and decadent desserts, symbolising unity and abundance. Featuring the freshest oysters, seafood, and artfully prepared traditional dishes, the feast is set against the stunning backdrop of the Indian Ocean.

Banyan Tree Vabbinfaru offers couples an opportunity to embrace love amidst the breathtaking beauty of the Maldives. For Valentine’s Day, the resort presents exclusive intimate experiences designed to create lasting memories.

Enchanting Experiences Include:

  • Couple’s Spa Retreat: Couples can reconnect with a 60-minute massage at the Banyan Tree Signature Spa, which combines ancient Asian healing philosophies with the soothing touch of locally sourced herbs.
  • Blissful Floating Breakfast: Guests can begin their day with a romantic floating breakfast served in their private pool. The menu includes freshly baked pastries, tropical fruits, and gourmet delicacies, complemented by a bottle of champagne and charming floral arrangements.
  • To Infinity and Beyond Private Beach Dinner: Couples can enjoy an enchanting evening beneath the stars with a chef-curated five-course gourmet dinner, paired with Veuve Clicquot Brut. This experience features dining on soft sands, candlelight, red roses, and a special setup for an unforgettable celebration of love.
  • Sakura Omakase Set Dinner: The award-winning Madi Hiyaa restaurant offers an intimate dining journey with a chef-curated four-course Japanese menu, paired with Whispering Angel Rosé. The romantic ambiance is enhanced with delicate floral touches and attentive service. Guests staying at Dhawa Ihuru can enjoy a 20% discount.
  • Chocolate and Wine Pairing: Guests can indulge in a curated pairing experience featuring artisanal chocolates, berries, and four premium wines. This offering is available in several serene settings, including Naiboli Bar, Madi Hiyaa, or by the tranquil lagoon.

Exclusive Valentine’s Day Offers (available for bookings with a minimum three-night stay):

  • One complimentary 60-minute massage for two
  • 20% off the Private Beach Dinner and Floating Breakfast
  • 20% off the Sakura Omakase set menu
  • 20% off Chocolate & Wine Pairings

Banyan Tree Vabbinfaru and Dhawa Ihuru provide a haven of barefoot luxury, inviting guests to create unforgettable moments with their loved ones.

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