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Preferred Hotels & Resorts boosts I Prefer loyalty programme

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Preferred Hotels & Resorts, the world’s largest independent hotel brand, is celebrating the highly anticipated return of travel by making a series of valuable updates to its I Prefer Hotel Rewards loyalty programme

From a new flexible member rate and an Elite Platinum offer to the brand’s first-ever I Prefer e-gift cards and more than 25 new participating hotels worldwide, these programme enhancements demonstrate Preferred’s unwavering commitment to offer best-in-class independent hotel experiences to its loyal and discerning I Prefer members as they ask, “Where Next?” following an extended period at home.

“Listening to and engaging with our loyal I Prefer members throughout this pandemic has been a top priority, and through these candid dialogues, we have learned that they want greater flexibility and more diverse offers as travel restrictions are lifted,” Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts, was quoted in a statement, as saying.

“We are confident that the decisions we’ve made to enhance the programme will provide travellers with a less restrictive, more valuable way to book authentic, one-of-a-kind independent hotel experiences whenever they decide to travel next.”

Flexible member rate

Recognising the importance of member-only value and flexibility, Preferred Hotels & Resorts is doubling down through a new flexible member rate that offers access to savings of 10 per cent or higher on top of the best available rate when they book stays at more than 300 participating hotels.

The new flexible rate is also fully cancellable up through day of arrival, providing travellers with the peace of mind needed if travel plans get disrupted.

Bookings must contain a valid I Prefer member number and be made through PreferredHotels.com, IPrefer.com, the I Prefer app, the GDS, participating hotels’ websites, or the Preferred Hotels & Resorts’ global reservations team.

The new rate is available now for travel through December 31.

Elite Platinum offer

In addition to everyday Elite member benefits – which include complimentary room category upgrades, early check-in and late check-out, VIP welcome amenities, free internet, and 50 per cent bonus points earning per eligible stay – the newly launched Elite Platinum offer features daily breakfast for two and a resort credit of $100 per stay that can be used toward on-property expenditures.

Available for travel now through December 31, this unique benefit is valid exclusively to I Prefer Elite members for stays at more than 170 participating properties worldwide such as JA Manafaru (Maldives); The Upper House (Hong Kong); Grand Hotel Tremezzo (Lake Como, Italy); Finca Cortesin (Casares, Spain); Shutters on the Beach (Santa Monica, California); and Grand Velas Riviera Maya (Mexico).

Members can access this benefit by visiting PreferredHotels.com/eliteplatinum or contacting I Prefer member services at +1 636 736 4397.

I Prefer e-gift cards

For the first time ever, Preferred Hotels & Resorts is offering I Prefer e-gift cards, which are available for a limited period now through June 27 as part of the company’s International Pineapple Week celebrations.

The I Prefer e-gift cards may be purchased exclusively online now in denominations of $100 and $250 with no expiration date, which can be used towards future stays at participating hotels and resorts in the United States, Canada, Mexico, and the Caribbean.

As an additional gesture of hospitality, every purchase comes with 20 per cent more value in the form of a $20 or $50 bonus card, respectively. To purchase I Prefer e-gift cards, see participating hotels, and read terms and conditions, visit shop.preferredhotels.com/giftcards through June 27.

Newest hotel options for I Prefer travels

With a portfolio of more than 700 distinctive hotels and resorts worldwide, I Prefer offers the benefits of a robust points-based loyalty programme with access to authentic hotel experiences to suit every travel need.

More than 25 new properties have recently joined Preferred’s prestigious loyalty programme, including Biltmore Hotel (Coral Gables, Florida); Montage Healdsburg (Sonoma County, California); The Social House (Nairobi, Kenya); Banyan Tree Tamouda Bay (Fnideq, Morocco); La Villa Haussmann (Paris, France); Brenton Hotel (Newport, Rhode Island); Palmaia, The House of AiA (Riviera Maya, Mexico); Bluedoors York Luxury Suites (Medellin, Colombia); Rancho Santana (Rancho Santana, Nicaragua); Middle Eight (London, United Kingdom); Hayfield Manor (Cork, Ireland); Deltapark Vitalresort (Gwatt, Switzerland); JA Oasis Beach Tower (Dubai, United Arab Emirates), and Noku Maldives (Noonu Atoll, Maldives).

Protecting loyalty status, points

Preferred Hotels & Resorts is also extending the points expiration date for all I Prefer members globally through December 31.

In March, Preferred was among the first travel companies globally to announce its plan to protect the hard-earned benefits of its loyalty members by announcing that all I Prefer Elite members globally will maintain their status through June 30, regardless of their travel activity this year.

With more than 3.5 million travellers currently enrolled in membership, I Prefer is complimentary to join. Travellers who would like to take advantage of these exclusive promotions are invited to enrol in the program via IPrefer.com/enroll.

Celebration

‘A Season by the Sea’: Jumeirah Olhahali Island reveals holiday calendar

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Jumeirah Olhahali Island has announced its festive programme, ‘A Season by the Sea’, which will take place from Thursday 18 December 2025 to Wednesday 7 January 2026. The programme combines seasonal traditions with experiences designed for guests of all ages.

The celebrations begin on 18 December with a Christmas Tree Lighting ceremony, where guests can enjoy festive treats and live music. The following day, children will have the chance to take part in a gingerbread house decorating workshop.

A range of wellness and leisure activities will be available throughout the festive season, including sunrise power yoga, Pilates by the water’s edge, and tennis sessions in the evenings. Holiday tournaments will add a competitive edge for sports enthusiasts. Marine activities will also feature prominently, with options such as the Ocean Wonders Christmas morning snorkelling excursion, Dolphin Quest cruises, and private nurse shark encounters.

Dining experiences form a central part of the programme. Guests can take part in themed events including an Oyster and Caviar Dinner, a Maldivian Sharing Beach Dinner, and a private Festive High Tea. Christmas Eve will be marked with a Gala Gathering followed by the Olhahali Oceanside Gala Dinner, with live music, performances, and a festive menu. On Christmas Day, the resort will host a Poolside Brunch featuring seasonal dishes.

New Year’s Eve will be celebrated with a soirée at the heart of the island, followed by the resort’s signature Gala Dinner at Glow, which will feature a specially curated menu and entertainment. The celebrations continue on New Year’s Day with a Beachside Brunch, and the week that follows will include events such as the Chef’s Table at Kayto, highlighting Nikkei cuisine, and Taste of India at Glow, showcasing Indian culinary traditions.

To complement the programme, Jumeirah Olhahali Island offers a range of villas suitable for couples, families, and larger groups. Options include one-bedroom overwater and beach villas with private pools, rooftop terraces, and direct ocean access, as well as two- and three-bedroom residences such as the signature MIRI Villa. These larger accommodations feature spacious living areas, multiple bedrooms, and infinity pools set over the lagoon or beach, designed to create a setting for shared celebrations during the festive season.

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Celebration

Early bird festive packages unveiled at The Westin Maldives Miriandhoo

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The Westin Maldives Miriandhoo Resort is set to transform the festive season into a wellness-inspired escape, offering guests an exclusive opportunity to combine celebration with rejuvenation. Located within the UNESCO Biosphere Reserve of Baa Atoll, the resort has introduced its Festive Early Bird offer, available for booking until 31 October 2025 for stays between 20 December 2025 and 15 January 2026.

The package includes a complimentary dining upgrade from breakfast to half board, with children under 12 staying and dining free of charge. Guests are also offered 20% savings on spa treatments, alongside experiences such as kayaking, a 30-minute professional photo session, and a programme of recharging activities. The Westin Family Kids Club provides younger guests with engaging activities, ensuring families can enjoy the holiday in full.

The highlight of the festive programme will be a Gatsby-themed New Year’s Eve Gala Dinner. The evening will capture the spirit of the 1920s with vintage cocktails, champagne, live entertainment, and a midnight fireworks display set against the Maldivian night sky.

The resort’s well-being philosophy, built on the pillars of Sleep Well, Eat Well, Move Well, Feel Well, and Play Well, underpins the holiday experience. From restorative rest on the signature Westin Heavenly® Bed to fresh, seasonal cuisine at three dining venues and bars, every detail is designed to support balance and renewal.

In addition, Marriott Bonvoy members will earn an extra 20,000 bonus points when booking the ‘Celebrate Festive – Early Bird Offer’.

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Celebration

Boduberu, craft and cuisine highlight National Day at Grand Park Kodhipparu

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Grand Park Kodhipparu, Maldives, marked Maldives National Day with a cultural programme designed to highlight the traditions and heritage of the islands. Guests were offered opportunities to experience aspects of Maldivian culture in the natural surroundings of North Malé Atoll.

The resort organised a Boduberu workshop where visitors were introduced to the rhythms of the traditional Maldivian drum. Local artisans guided participants in traditional jewellery making, sharing techniques that have been passed down through generations. Guests also took part in palm weaving, once an essential island skill, and were able to dress in traditional attire to connect with Maldivian customs.

Culinary traditions were featured through tastings of Maldivian dishes prepared by the resort’s chefs, showcasing local flavours and long-established recipes. Visitors explored a display of Maldivian arts and crafts, with works produced by local artisans representing the country’s creative and artisanal heritage.

The day concluded with a Boduberu performance at sunset, combining music, dance and rhythm in a communal expression of cultural identity.

Citra Suriah, Director of Marketing at Grand Park Kodhipparu, Maldives, said: “At Grand Park Kodhipparu, Maldives, we believe in the quiet power of culture to connect, ground, and inspire. This celebration is both a tribute to the beauty of the Maldivian way of life and an invitation for our guests to witness and take part in something deeply authentic and enduring.”

The resort continues to focus on cultural preservation and community support, curating experiences that reflect and honour the spirit of the Maldives while offering guests a meaningful connection to local heritage.

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