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Preferred Hotels & Resorts boosts I Prefer loyalty programme

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Preferred Hotels & Resorts, the world’s largest independent hotel brand, is celebrating the highly anticipated return of travel by making a series of valuable updates to its I Prefer Hotel Rewards loyalty programme

From a new flexible member rate and an Elite Platinum offer to the brand’s first-ever I Prefer e-gift cards and more than 25 new participating hotels worldwide, these programme enhancements demonstrate Preferred’s unwavering commitment to offer best-in-class independent hotel experiences to its loyal and discerning I Prefer members as they ask, “Where Next?” following an extended period at home.

“Listening to and engaging with our loyal I Prefer members throughout this pandemic has been a top priority, and through these candid dialogues, we have learned that they want greater flexibility and more diverse offers as travel restrictions are lifted,” Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts, was quoted in a statement, as saying.

“We are confident that the decisions we’ve made to enhance the programme will provide travellers with a less restrictive, more valuable way to book authentic, one-of-a-kind independent hotel experiences whenever they decide to travel next.”

Flexible member rate

Recognising the importance of member-only value and flexibility, Preferred Hotels & Resorts is doubling down through a new flexible member rate that offers access to savings of 10 per cent or higher on top of the best available rate when they book stays at more than 300 participating hotels.

The new flexible rate is also fully cancellable up through day of arrival, providing travellers with the peace of mind needed if travel plans get disrupted.

Bookings must contain a valid I Prefer member number and be made through PreferredHotels.com, IPrefer.com, the I Prefer app, the GDS, participating hotels’ websites, or the Preferred Hotels & Resorts’ global reservations team.

The new rate is available now for travel through December 31.

Elite Platinum offer

In addition to everyday Elite member benefits – which include complimentary room category upgrades, early check-in and late check-out, VIP welcome amenities, free internet, and 50 per cent bonus points earning per eligible stay – the newly launched Elite Platinum offer features daily breakfast for two and a resort credit of $100 per stay that can be used toward on-property expenditures.

Available for travel now through December 31, this unique benefit is valid exclusively to I Prefer Elite members for stays at more than 170 participating properties worldwide such as JA Manafaru (Maldives); The Upper House (Hong Kong); Grand Hotel Tremezzo (Lake Como, Italy); Finca Cortesin (Casares, Spain); Shutters on the Beach (Santa Monica, California); and Grand Velas Riviera Maya (Mexico).

Members can access this benefit by visiting PreferredHotels.com/eliteplatinum or contacting I Prefer member services at +1 636 736 4397.

I Prefer e-gift cards

For the first time ever, Preferred Hotels & Resorts is offering I Prefer e-gift cards, which are available for a limited period now through June 27 as part of the company’s International Pineapple Week celebrations.

The I Prefer e-gift cards may be purchased exclusively online now in denominations of $100 and $250 with no expiration date, which can be used towards future stays at participating hotels and resorts in the United States, Canada, Mexico, and the Caribbean.

As an additional gesture of hospitality, every purchase comes with 20 per cent more value in the form of a $20 or $50 bonus card, respectively. To purchase I Prefer e-gift cards, see participating hotels, and read terms and conditions, visit shop.preferredhotels.com/giftcards through June 27.

Newest hotel options for I Prefer travels

With a portfolio of more than 700 distinctive hotels and resorts worldwide, I Prefer offers the benefits of a robust points-based loyalty programme with access to authentic hotel experiences to suit every travel need.

More than 25 new properties have recently joined Preferred’s prestigious loyalty programme, including Biltmore Hotel (Coral Gables, Florida); Montage Healdsburg (Sonoma County, California); The Social House (Nairobi, Kenya); Banyan Tree Tamouda Bay (Fnideq, Morocco); La Villa Haussmann (Paris, France); Brenton Hotel (Newport, Rhode Island); Palmaia, The House of AiA (Riviera Maya, Mexico); Bluedoors York Luxury Suites (Medellin, Colombia); Rancho Santana (Rancho Santana, Nicaragua); Middle Eight (London, United Kingdom); Hayfield Manor (Cork, Ireland); Deltapark Vitalresort (Gwatt, Switzerland); JA Oasis Beach Tower (Dubai, United Arab Emirates), and Noku Maldives (Noonu Atoll, Maldives).

Protecting loyalty status, points

Preferred Hotels & Resorts is also extending the points expiration date for all I Prefer members globally through December 31.

In March, Preferred was among the first travel companies globally to announce its plan to protect the hard-earned benefits of its loyalty members by announcing that all I Prefer Elite members globally will maintain their status through June 30, regardless of their travel activity this year.

With more than 3.5 million travellers currently enrolled in membership, I Prefer is complimentary to join. Travellers who would like to take advantage of these exclusive promotions are invited to enrol in the program via IPrefer.com/enroll.

Celebration

Celebrate prosperity and joy: Angsana Velavaru’s Lunar New Year extravaganza

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As the Lunar New Year approaches, Angsana Velavaru invites guests to celebrate the Year of the Snake with a curated two-day experience blending tradition, adventure, and festive spirit. On January 28-29, the resort will host a series of unique activities and exclusive culinary offerings to honour the season’s spirit while immersing visitors in its vibrant atmosphere.

On the eve of the Lunar New Year, attendees can participate in a hands-on Dumpling Workshop at Kaani Restaurant. This activity is followed by the ‘Flavours of Asia and Chinese Feast Buffet’, featuring a variety of regional delicacies thoughtfully prepared for the occasion. The evening culminates with the Chunwan New Year’s Eve Gala, an event filled with captivating entertainment that ushers in the new year with unforgettable flair.

For those seeking excitement, the resort provides a range of diving and snorkelling activities suitable for both experts and beginners. Visitors can explore the vibrant house reef through the Citizen Science Snorkelling experience, an initiative that allows participants to contribute to ocean conservation, making their holiday both memorable and meaningful. As night falls, the resort hosts a Caribbean-themed DJ party, where the lively rhythms of the islands set the tone for an energetic evening. A variety of cocktail stations with eclectic drink options further enhances the celebratory atmosphere.

Families are also well catered for, with activities such as friendly Beach Volleyball matches, invigorating Water Aerobics sessions, and a heartwarming Love Bird Feeding experience, ensuring fun-filled moments for guests of all ages.

The first day of the New Year features a Kite Flying Festival—a joyous celebration of the winds, skies, and the endless possibilities of the year ahead. Guests can also embark on a Dolphin Cruise, where serene Maldivian waters meet playful pods of dolphins. For those interested in mixology, the Mojito Mixology Bar at Kuredhi Pool Bar offers an interactive and refreshing take on the classic cocktail. The festivities conclude with a Lunar New Year Banquet at Funa, providing a grand setting for visitors to enjoy a delectable array of dishes, symbolizing prosperity and joy for the year to come.

Angsana Velavaru presents an idyllic setting for an unforgettable Lunar New Year celebration—a serene island retreat where adventure, culture, and tradition converge to create exceptional memories.

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Celebration

From Atlantis to new beginnings: Mercure Maldives Kooddoo’s spectacular festive program

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Mercure Maldives Kooddoo has announced an enchanting Christmas season program themed ‘Atlantis and the Underwater World.’ Running from December 22, 2024, to January 7, 2025, the resort will transform into the mythical city of Atlantis, offering guests a magical underwater adventure.

The island resort will feature a variety of festive delights, including bountiful breakfast, lunch, and dinner buffets designed to bring holiday cheer to visitors’ Maldivian getaway. Guests will experience stunning underwater-themed decor and a mesmerising ambiance that perfectly complements the island’s natural beauty.

The resort’s culinary team has curated a series of special dining experiences throughout the season, highlighting both local Maldivian flavours and international delicacies.

The festivities begin on December 22nd with a Christmas Tree Lighting Ceremony at the Pool Bar Deck, accompanied by a special dinner buffet and live holiday music. On December 25th, an opulent Christmas Eve Gala Dinner will be held at the Alita Deck, featuring live Christmas carols, a visit from Santa Claus, and an opportunity to dance the night away to live music while indulging in a sumptuous feast.

The New Year will be welcomed with an electrifying glow-in-the-dark party featuring a live DJ, delectable appetisers, and signature cocktails. On New Year’s Day, celebrations continue with a Bubbly Brunch at Alita, a vibrant pool party at the Main Pool with live DJ music, and a Mediterranean dinner buffet in the Alita restaurant. Guests can enjoy a variety of dishes, from savoury mezze platters to succulent grilled seafood, crafted with the freshest ingredients.

As the new year begins, the resort has planned a range of recreational activities, including Aqua fitness sessions, sunset gatherings, and Pilates classes. Relaxation seekers can participate in sound healing and meditation sessions or take advantage of significant discounts on rejuvenating treatments at the Suvadiva Spa.

Mercure Maldives Kooddoo Resort aims to create magical moments and cherished memories for all its guests. This festive season offers a unique blend of the enchantment of Atlantis and the natural beauty of the Maldives, where every day is a celebration of joy, wonder, and togetherness.

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Celebration

Cinnamon Hotels & Resorts Maldives welcomes Santa on scooters for festive island Christmas

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The festive spirit came alive at Cinnamon Hotels & Resorts Maldives, where all four resorts—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, Cinnamon Velifushi Maldives, and Ellaidhoo Maldives by Cinnamon—lit up with joyous Christmas celebrations. Guests were immersed in the magic of the season, with each resort adding its own unique flair to the timeless tradition of tree lighting ceremonies against the breathtaking backdrop of the Indian Ocean.

A highlight of the celebrations was Santa Claus’s unconventional arrival—not by sleigh, but on a scooter! Led by a cheerful parade of team members riding decorated scooters, Santa’s island-style entrance was met with applause and laughter. The vibrant procession, complete with festive ribbons, twinkling lights, and plenty of holiday cheer, brought smiles to guests of all ages as Santa waved his way into the celebrations.

At each resort, the ceremonial lighting of the Christmas tree brought families, couples, and friends together in a moment of enchantment. The joyful sounds of carollers filled the evening air, adding a harmonious touch to the festivities. Guests were treated to a selection of seasonal goodies, including freshly baked cookies and other festive delights. Children revelled in Santa’s arrival, receiving special treats while families captured precious memories against the twinkling backdrop of the decorated trees.

With more celebrations planned over Christmas and the New Year, guests can look forward to a holiday filled with memorable moments at Cinnamon Hotels & Resorts Maldives.

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