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Carpe Diem Maldives launches Coral Reef Awareness Campaign to mark IYOR 2018

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Carpe Diem Maldives has launched a 12-month social media campaign to celebrate International Year of Coral Reefs 2018.

The new digital campaign led by Carpe Diem Maldives promotes awareness towards the status of the destination’s coral reefs. Recreational and professional divers are invited to share their underwater images through Instagram and Facebook channels using hashtags #maldivesreefawareness #carpediemmaldives and #IYOR2018 stating information to three related Ds – Dive, Date and Depth – on each image.

This year was announced International Year of the Reef for the third time since 1997 by International Coral Reef Initiative (ICRI), an informal partnership between the nations and organisations that strive to preserve coral reefs and related ecosystems around the world. IYOR is a global effort to increase awareness and understanding on the values and threats to coral reefs, as well as to support related conservation, research and management efforts.

Francis Staub, International Coordinator for the Year of the Reef for ICRI states: “We welcome this initiative embracing modern media and recognising public awareness as an essential element of coral reef conservation. Campaigns such as this ensure that the general public understands the value of, and the threats to coral reefs. Furthermore, the ongoing stream of images through #maldivesreefawareness on social media channels provides marine scientists and other stakeholders around the world access to real time data on coral reefs in the Maldives.”

As part of the campaign, regularly visited dive sites across the Maldivian atolls will be captured to show the real time reef status amidst the effects of global warming, while also recording the ongoing recovery and conservation efforts being carried out by organisations such as Coral Reef CPR. At the same time, the digital campaign encourages public engagement and general awareness to the importance of coral reefs globally.

Haris Mohamed, Acting Managing Director for Maldives Marketing and Public Relations Corporation (MMPRC) says: “Recently awarded World’s Leading Dive Destination at the 24th annual World Travel Awards, the Maldives attracts divers from around the world to experience the beauty of our underwater marine life and reefs. This initiative by Carpe Diem Maldives highlights the conservation efforts various organisations are carrying out to ensure our reefs remain resilient and healthy for generations to come. We strongly encourage all divers to the Maldives to share their images on social media with the hashtag #maldivesreefawareness.”

Likewise, PADI Regional Manager for the Maldives Matt Wenger, explains: “Coral reefs are among the most beautiful ecosystems on the planet and PADI works with local communities around the world to ensure that residents understand the value of their local treasure. With close to 1.2 million tourist arrivals a year to the Maldives, initiatives like Carpe Diem’s #maldivesreefawareness are so important to get the message across about the beauty of the underwater world and why we need to do everything we can to protect it. We wholeheartedly encourage all divers to participate in this simple yet effective image sharing campaign.”

The digital campaign, which will run exclusively in the Maldives until December 31 will be promoted to guests on Carpe Diem’s liveaboard dive cruises and at the upcoming resort in Raa atoll.

Carpe Diem Cruises welcome up to 60 divers weekly across all three of their luxury liveaboard cruises. Towards the end of 2018, campaign images posted throughout the year can be submitted to a panel of professional photographers, conservationists and IYOR officials, with a chance of winning a four-night stay in 2019 at the new resort, Carpe Diem Beach Resort and Spa.

Carpe Diem Beach Resort and Spa is a 40-minute seaplane ride from the main Velana International Airport or a 20-minute flight to Dharavandhoo Domestic Airport in Baa atoll combined with a 25-minute speedboat ride. Full-board room rates accommodating two adults and two children or three adults start from USD 899 per villa per night, and for solo travellers in a shared twin-bed Over Water Pool Villa from USD 450.

The resort is already accepting bookings for stays from June 1 onwards.

Since 2008, the award-winning hospitality group Carpe Diem Maldives has been operating luxury dive and surf liveaboard cruises, sharing the beauty of the Maldivian waters with adventurous travellers. Carpe Diem is the only liveaboard operator in the Maldives to offer diving adventures with a team of all-Maldivian dive masters.

With the expansion into resorts, Carpe Diem Maldives becomes the only hospitality brand in the country to offer year-round liveaboard cruises that can be combined with a resort stay.

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New era of luxury Wellness: Pilates Reformer arrives at St. Regis Maldives Vommuli Resort

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Setting a new standard in luxury wellness, the iconic St. Regis Maldives Vommuli Resort is expanding its holistic offerings with the introduction of Pilates Reformer—a dynamic full-body workout renowned for its ability to lengthen, strengthen, and restore. Against the backdrop of turquoise waters and lush island serenity, guests will soon be invited to experience this transformative practice as part of a thoughtfully curated wellness journey.

With a growing global demand for integrative fitness experiences, Pilates Reformer has become a favourite for those seeking mindful movement and functional strength. Utilising a specially designed apparatus, the method elevates traditional Pilates through resistance-based training that enhances flexibility, balance, and core stability, while remaining gentle on the joints. At St. Regis Maldives, certified instructors will guide guests through personalised sessions tailored to a variety of goals, from rehabilitation and toning to posture improvement and stress relief.

The addition of Pilates Reformer complements the resort’s deep-rooted commitment to wellness, extending far beyond conventional spa treatments. Central to this philosophy is the overwater Iridium Spa—a serene sanctuary that offers more than indulgence. Guests can engage in Ayurvedic consultations, guided meditation, and holistic health screenings conducted by in-house wellness doctors. These screenings integrate Heart Rate Variability (HRV) technology with the ancient Ayurvedic technique of Nadi Pareeksha, a traditional pulse diagnosis, to identify imbalances and customise each guest’s path to optimal well-being.

Whether seeking deep relaxation, detoxification, or enhanced physical performance, the resort’s integrative approach ensures that every element of a guest’s stay contributes to overall wellness. Daily yoga, breathwork sessions, oceanfront meditation, and nutrition guidance are seamlessly woven into the island’s natural rhythm to create a truly transformative retreat.

Private Pilates Reformer classes will be offered to suit all experience levels, providing an inspiring way for guests to reconnect with both body and mind. With its iconic overwater villas, pristine beaches, and impeccable service, St. Regis Maldives Vommuli Resort continues to redefine luxury through the lens of well-being.

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Game on! Upcoming Meyyafushi unveils Maldives’ first overwater padel court

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Get ready for a unique sporting experience in paradise! Meyyafushi Maldives, the highly anticipated new resort from the owners and operators of Fushifaru Maldives, has teased an extraordinary amenity on its social media channels: an overwater padel tennis court. Set to open in October 2025, Meyyafushi Maldives is already generating buzz, and this innovative addition is sure to elevate its appeal.

Building on the established success of Fushifaru Maldives, known for its intimate atmosphere and stunning natural beauty in Lhaviyani Atoll, Meyyafushi Maldives promises a similar commitment to exceptional hospitality and unforgettable experiences. While details about the new resort have been gradually unfolding, the recent reveal of the overwater padel tennis court marks a significant and exciting development.

Padel tennis, a popular racquet sport that combines elements of tennis, squash, and badminton, is gaining traction globally. However, Meyyafushi Maldives is taking the game to a whole new level – literally. Imagine the thrill of a friendly (or perhaps a fiercely competitive!) match with the breathtaking backdrop of the turquoise Maldivian waters stretching out beneath the court. The social media post showcasing the court hints at a truly exceptional spot to engage in some active fun with loved ones while soaking in the unparalleled scenery.

This pioneering amenity underscores Meyyafushi Maldives’ dedication to offering distinctive and memorable experiences for its guests. It signals a resort that is not only focused on relaxation and natural beauty but also on providing unique and engaging activities. The overwater padel tennis court is poised to become a signature feature, attracting sports enthusiasts and those seeking novel ways to enjoy their Maldivian getaway.

As Meyyafushi Maldives gears up for its October 2025 opening, the introduction of the first overwater padel tennis court in the Maldives adds another compelling reason to anticipate its arrival. This innovative amenity promises a memorable and picturesque sporting experience, further solidifying the resort’s position as a noteworthy addition to the Maldivian hospitality landscape. 

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Ifuru Island Maldives takes part in Burunu Boma sport fishing tournament 

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Ifuru Island Maldives has announced its participation in the inaugural Burunu Boma Sport Fishing Tournament, taking place from 2 to 4 May 2025. Organized by the Visit Maldives Club (VMC), this premier event aims to position the Maldives as a leading destination for sustainable sport fishing.

As one of the select resorts competing in this prestigious tournament, Team Ifuru Maldives will showcase its commitment to marine conservation and responsible tourism. The competition emphasizes “catch and release” practices, aligning with global efforts to preserve marine biodiversity.

Participants will target species such as marlin, sailfish, mahi-mahi, yellowfin tuna, wahoo, swordfish, and bigeye tuna, with a grand prize of USD 25,000 awarded to the top-performing team. The event also features live entertainment and a festive atmosphere, celebrating the Maldives’ rich fishing heritage.

“We are thrilled to be part of Burunu Boma and to represent Ifuru Island Maldives in this landmark event,” said Marcel Sawyer, General Manager at Ifuru Island Maldives. “Our participation underscores our dedication to sustainable practices and our passion for the ocean that surrounds us.”

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