News
Maldives Ministry of Tourism and Lifestyle Capital Partners launch first ever Maldives Ambassador Programme
Maldives.net.mv – The Maldives Ministry of Tourism (MOT), in partnership with Lifestyle Capital Partners (LCP), has announced the launch of the first-ever Maldives Ambassador Programme (MAP) with an official Signing Ceremony at Ministry of Tourism on Thursday 24th November 2016.
The Maldives Ambassador Programme (MAP) will be an invitation-only network of well-connected and socially-active individuals in key target markets, with the aim to not only globally promote Maldives as the ultimate holiday destination but also as a world-class destination for tourism-related ventures.
The Maldives is a country with a proven and growing infrastructure accommodating tourists’ demands for a premium holiday and MAP will therefore provide the Ministry of Tourism with a high-impact tool to relay the country’s key tourism messages directly to decision-makers.
The Hon. Mr Moosa Zameer, the Minister of Tourism for the Maldives, said, “We are very excited by this collaboration as the programme is the first of its kind for the Government of the Maldives. We believe LCP is best placed to execute this programme due to its strong commitment to and deep knowledge of the Maldives, along with their experience in such programmes. LCP’s global network of contacts will continue to ensure that the Maldives remains the preferred tourism and investment choice of ultra-high net worth individuals of every nationality, culture and religion.”
Lynn Villadolid, Founder & Managing Partner of Lifestyle Capital Partners (LCP) said, “We are delighted to be working with His Excellence the Honorable Mr. Moosa Zameer, and the Ministry of Tourism Maldives to spearhead the Maldives Ambassador Programme. Having spent eight years promoting this unique destination to discerning travellers who desire to holiday in the finest beaches in the world, and having witnessed first-hand the gentleness and professionalism of the Maldivian people, we and our appointed brand Ambassadors are pleased to throw our full support behind growing Maldives’ luxury tourism. Simply put, this is the ultimate holiday destination for travellers who don’t want to compromise”.
Cooking
VARU by Atmosphere celebrates Maldivian cuisine with new Kaagé cookbook
VARU by Atmosphere has unveiled the Kaagé Progressive Maldivian Cookbook, bringing the flavours and culinary heritage of the Maldives to life through an immersive new experience. As part of the island experience, guests can enjoy private cooking masterclasses, offering a hands-on connection to authentic local flavours and the opportunity to take home the beautiful cookbook as a memento.
At Kaagé, the award-winning speciality restaurant, guests embark on a culinary journey through the history and traditions of the Maldivian islands. Time-honoured local recipes are paired with modern culinary techniques, allowing the distinctive flavours of the Maldives to be recreated in kitchens around the world.

Held on 20th August, the exclusive cookbook launch event brought together journalists, culinary influencers and resort guests, who joined the resort’s chef team for an interactive masterclass. The session explored local ingredients including skipjack tuna, coconut and fiery Scotch bonnet chillies, offering participants an authentic taste of Maldivian culinary traditions.

“These immersive cooking classes are now a permanent part of your resort experience. Kaagé is a tribute to the vibrant culinary identity of the Maldives,” says Maurice Van Den Bosch, General Manager at VARU by Atmosphere. “Through our cookbook and masterclasses, we invite you to connect deeply with island culture. We look forward to sharing these traditions with you.”

VARU by Atmosphere is a naturally Maldivian island escape in North Malé Atoll, just a 45-minute speedboat journey from Malé. Blending authentic Maldivian culture with contemporary elegance, the resort offers an intimate island experience centred around warm hospitality, vibrant dining, wellness and immersive experiences. From its distinctive overwater villas and unique overwater cellar to its island-inspired cuisine and commitment to sustainability, VARU by Atmosphere celebrates the essence of the Maldives while offering a refined and relaxed tropical retreat.

The Kaagé Progressive Maldivian Cookbook is available exclusively to participants of cooking masterclass. To discover more or reserve your spot, visit www.varu-atmosphere.com or contact reservations@varu-atmosphere.com.
Business
BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
Drink
The Ritz-Carlton Maldives, Fari Islands welcomes SUSHISAMBA Dubai for exclusive pop-up
SUSHISAMBA Dubai, the multi-award-winning dining destination perched 51 floors above The Palm Jumeirah, is taking its renowned energy to the shores of the Indian Ocean. From Friday, September 25 to Sunday, September 27 September 2026, SUSHISAMBA Dubai arrives at The Ritz-Carlton Maldives, Fari Islands for an exclusive three-night pop-up at EAU Bar, spotlighting Dubai’s thriving hospitality scene on an international stage.
Highlighting Dubai’s status as a global dining capital, this island takeover brings together two powerhouses of luxury hospitality. Running nightly from 7PM to 10PM with two dinner seatings, the pop-up features a curated dining experience led by Brand Chef Kitak Lee, brought to life by live performances from SUSHISAMBA’s iconic samba dancers, a signature element that made the venue one of Dubai’s most sought-after spots, for an unforgettable celebration by the sea.

Set against the pristine oceanfront backdrop of EAU Bar at The Ritz-Carlton Maldives, Fari Islands, a ultra-luxury resort known for its legendary Aris Meeha service, immersive Maldivian traditions, and world-class epicurean offerings across its island destinations, guests will experience SUSHISAMBA’s signature blend of Japanese, Brazilian, and Peruvian culture. The exclusive pop-up will feature a bespoke menu of signature dishes crafted with the highest standards of culinary artistry, complemented by SUSHISAMBA’s bar team serving craft cocktails infused with exotic ingredients.

“This collaboration marks an exciting milestone as we take the electric spirit and culinary excellence of SUSHISAMBA Dubai to one of the world’s most spectacular luxury destinations,” said Brand Chef Kitak Lee. “We look forward to bringing our signature blend of flavours, theatrical energy, and world- class hospitality to EAU Bar for three unforgettable nights.”

Whether dining under the stars or enjoying inventive mixology by the ocean, guests can expect an immersive journey defined by elevated dining, dynamic entertainment, and the unmistakable SUSHISAMBA spirit.

Event Details:
Venue: EAU Bar, at The Ritz-Carlton Maldives, Fari Islands
Dates: September 25–27 2026
Seating Schedule:
Friday, September 25:
- First Seating: 6:30 PM–8:30 PM
- Second Seating: 8:30 PM–10:30 PM
Saturday, September 26 & Sunday, September 27:
- First Seating: 6:30 PM–8:30 PM
- Second Seating: 8:30 PM–10:30 PM

For bookings and more information, please contact the reservations team at +960 400 0999 or maldives.reservations@ritzcarlton.com, or visit The Ritz-Carlton Maldives, Fari Islands website here.
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