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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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Violinist Petar Markoski to host unforgettable musical performances tour in Sun Siyam Resorts

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Established musician Petar Markoski, a talented violinist, singer, and songwriter from Ohrid, Macedonia, is set to perform at Sun Siyam Resorts in the Maldives from May 1st to May 15th, 2024, showcasing his captivating musical talents at Siyam World, Sun Siyam Iru Fushi, and Sun Siyam Olhuveli.

During his musical residency at Sun Siyam Resorts, Petar Markoski will mesmerize guests with his soulful performances, enriching the artistic ambiance and elevating the cultural experience. This unique musical immersion promises to captivate discerning travelers and aficionados of fine music. Additionally, Sun Siyam Olhuveli will host a special cocktail party alongside Markoski’s performance, celebrating World Cocktail Day on May 13th in style.

Petar Markoski’s musical talent has been evident since his early years, starting his career at the young age of 9. He has received praise, awards, and widespread recognition for his virtuosity on the violin, as well as his skills as a singer and songwriter.

His repertoire covers a wide range of genres, from classical masterpieces to contemporary pop and rock hits. Markoski’s ability to effortlessly transition between musical styles has endeared him to audiences of all ages, from fans of legendary artists like Frank Sinatra, Dean Martin, and Elvis Presley, to admirers of modern icons such as Adele, Ed Sheeran, and Bruno Mars.

“I am thrilled to have the opportunity to share my music with the discerning guests of Sun Siyam Resorts in the Maldives,” said Petar Markoski. “Music has the power to transcend boundaries and bring people from all walks of life together, and I am eager to create unforgettable moments through the universal language of melody.”

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Avani+ Fares Maldives Resort appoints Thaaif Ahmed appointed as Director of Sales & Marketing

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 Avani+ Fares Maldives Resort, part of Minor Hotels, has announced the appointment of Thaaif Ahmed as the Director of Sales & Marketing, effective 1 May 2024. 

Thaaif brings nearly two decades of experience in the hospitality industry, with a significant portfolio  of roles within Minor Hotels. His career includes serving as the Director of Sales at NH Collection  Maldives, where he played a pivotal role in driving revenue growth and fostering strategic  partnerships. 

Throughout his tenure, Thaaif has demonstrated exceptional leadership capabilities and a profound  understanding of the industry landscape. His strategic prowess and collaborative approach have  consistently delivered outstanding results, making him a respected figure within the organisation. 

In his previous capacity as Cluster Director of Sales, overseeing Anantara Dhigu Resort Maldives,  Anantara Veli Resort Maldives, and Naladhu Private Island, Thaaif contributed to the success and  growth of the brand.  

As he assumes the role of Director of Sales & Marketing at Avani+ Fares Maldives Resort, Thaaif is  poised to leverage his wealth of experience and expertise to drive brand positioning, enhance  revenue streams, and elevate the overall guest experience. His appointment underscores the  resort’s commitment to excellence and innovation in the hospitality sector. 

Please join Stuart De San Nicolas, Cluster General Manager of Anantara Kihavah, Avani+ Fares and  NH Collection Havodda plus Riaan Drever, General Manager of Fares in congratulating Thaaif on his  well-deserved promotion. We also express our gratitude to Paul Counihan, for his support during our  pre-opening and opening stages. Paul will transition to focus on Anantara Kihavah, our sister  property in Baa Atoll, while Thaaif assumes leadership at Avani+ Fares Maldives. 

Set on the natural tropical island of Fares and surrounded by the UNESCO Biosphere Reserve’s deep  blue hues, the resort offers an abundance of aquatic adventures as well as pristine sandy beaches  for pure relaxation. With 176 stylish villas, pavilions, and studios, Avani+ Fares welcomes couples  and honeymooners, as well as families and groups, with a focus on multi-room accommodation. 

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Fortifying Angsana Velavaru’s dedication to sustainability with Earth Day celebration

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Angsana Velavaru, an all-inclusive premium resort nestled in South Nilandhe Atoll and a leading advocate for environmental stewardship in the Maldives, celebrated Earth Day on 22 April with a series of impactful initiatives. With an emphasis on its dedication to sustainability, the resort hosted a range of activities aimed at raising awareness and promoting responsible practices. Earth Day is an annual event demonstrating support for environmental protection, coordinated globally by EARTHDAY.ORG, which began in 1970.

The celebration commenced with the launch of “SustainLinen: Apron Collection” at Kaani Restaurant’s interactive breakfast pancake station. The linens, once adorning the resort’s villas and providing guests with comfort, were repurposed instead of being discarded – symbolising a remarkable transformation.

In July 2023, the Green Sustainability Team, comprising dedicated associates from various resort departments and sharing a vision of a greener, more sustainable future, introduced the “SustainLinen Tote Bag with Purpose” to resort associates. This initiative aimed to offer an eco-friendly alternative to disposable plastic bags, thereby reducing plastic waste. Since September 2023, the team has extended this initiative to neighboring communities and in-house guests. To mark Earth Day, skilled tailors at the resort crafted 30 tote bags from discarded beach umbrellas for distribution to guests.

A tree planting session was held at 10:00 am led by the Angsana Velavaru’s Executive Assistant Manager – Food and Beverage Neil Firman with a total of 77 trees planted, followed by a reef cleanup from 11:00 am to 12:15 pm. During the cleanup, 14 participants removed 25 Pin Cushion Sea Stars, safeguarding the precious corals that adorn the underwater realm.

Meanwhile, kids engaged in bracelet making workshops at the Ranger’s Club from 11:00 am to 12:00 pm, using repurposed fishing nets to create trendy accessories. This hands-on activity not only fostered creativity but also highlighted the importance of recycling and reducing marine pollution. Furthermore, families joined in an island cleanup effort from 4:00 pm to 4:30 pm. Together, participants worked to ensure the island remained a sanctuary for both guests and natural ecosystem.

“We are thrilled to lead the Earth Day celebration with a renewed commitment to sustainability,” said Abdul Nasir Ibrahim, Executive Housekeeper, and Sustainability Champion at Angsana Velavaru. “Through initiatives such as repurposing fishing nets for trendy bracelets and engaging in eco-friendly activities, we aim to inspire positive change and foster a deeper connection to our environment.”

“At Angsana Velavaru, we invite guests, associates, and the local community to embrace sustainability and contribute to a more resilient and harmonious future,” added Muhamad Izuan, Marine Environment Officer. “We believe in the power of small ideas and collaborative efforts. There is always room for innovation and a deep sense of responsibility to nature and the community. Therefore, let us make every day Earth Day.”

Part of Banyan Group, a renowned international hospitality company committed to a greater purpose, Angsana Velavaru, an EarthCheck Gold-certified for eight years, presents a blissful tropical retreat. Boasting 79 secluded beachfront villas and a collection of 34 InOcean Villas, it offers a vibrant and immersive experience amidst the azure waters.

Angsana Velavaru walks the talk with a series of best practices that contribute to its sustainable journey:

  • Single-Use Plastic Bottles Elimination
  • Solar Panel Installation
  • Food Compost Machine Implementation
  • Rainwater Harvesting
  • Saltwater Chlorination Project
  • SustainLinen: The Story of Tote Bag with a Purpose
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