Maldives Promotion House – World Travel Market (WTM) is one of the premier and largest travel trade shows in the World. Staged annually in London, World Travel Market, The Leading Global Event for the Travel Industry, is a vibrant must-attend four day business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals.
It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof. By attending World Travel Market, participants efficiently, effectively and productively gain immediate competitive advantage for their business and stay abreast with the latest developments in the travel industry.
Last year there was close to 50,000 attendants, 4,947 exhibiting companies, 189 countries represented in an area of 42,054 square meters at Excel Centre in London.
This year it is a unique opportunity given to Maldives Association for Travel Agents and Tour Operators (MATATO), for the first time a Maldivian association is been able to share on a global stage, on a global spot light as an international association partner at WTM 2012.
The association has been already listed on WTM website as an Association partner and at the show the association will have their own Associations Pavilion with meeting facilities, receptionist and internet access for all four days of the exhibition for its members. The association will also be featured in the show catalogue, on all display marketing collateral.
The members of the association will have discounts for WTM Vision conferences and the association will be allowed to hold seminars as well. The marketing value this gives MATATO is estimated over 2 Million Rufiyaa and the mileage it gives the brand and destination is much more.
The association believes that taking MATATO international will help build the brand of the association, allow its members to be recognised internationally and the association has also started joint partnership initiatives with various travel agents associations around the globe.
MATATO remains committed to their members and stakeholders, with their objective of taking travel and tourism industry of the Maldives forward through unity, empowerment and cooperation.