Indian design house Good Earth launches special edition resort-wear inspired by Soneva Fushi
After the launch of a pop-up shop at Soneva Fushi earlier this summer, India’s leading design house Good Earth has announced the design extension of its collaboration with Soneva with a special-edition capsule collection of resort-wear and home collectibles inspired by the tropical landscape of the Maldives.
Based on both brands’ shared values and commitment to the artisanal and sustainable, the Good Earth X Soneva Holiday Edit will include a capsule collection, containing both homeware and apparel. The Holiday Edit was designed by the Good Earth team over the course of a year and draws inspiration from multiple trips to the Maldives.
The collection, to be launched in September, will be available across Good Earth stores in India and worldwide on its web-boutique, as a travel capsule under the umbrella annual collection – Maladvipa.
The Holiday Edit takes its colour palette from the hues of the lush, tropical island that Soneva Fushi calls home. The collection is reminiscent of its turquoise waters, white sands, and wild flowers; in tones of aquamarine and emerald green, to vibrant fuchsia and pure white. Coral, tropical foliage and the island flowers – hibiscus, frangipani, palms and sea jasmine are whimsically immortalised as motifs and prints across the homeware collection and apparel line.
The Good Earth x Soneva Apparel line is replete with silhouettes for the modern nomadic jetsetter, ranging from kaftans, overlays, shift dresses, shirts, Bali trousers and shorts in aqua, sea green and cerise in lightweight mulmul, crepe and fine tissue chanderi fabrics. Accents of embroidery and shimmer add a hint of understated glamour to the collection, making each outfit perfect for an afternoon soaking in the sun or a candle-lit dinner under a canopy of stars. Scarves, bandanas, and bags from the capsule may be worn to dress up or down the silhouettes. Prices start at INR 7,500 for apparel.
From setting a table inspired by a holiday in the tropics with easy, artisanal serving ware and textiles accented with vibrant details, to creating a sanctuary of calm with signature essential oils and diffusers, Good Earth x Soneva for the Home offers dining and décor collectibles, and gifts. Prices start at INR 2,500 for gifts and décor.
Speaking about the collaboration, Anita Lal, Good Earth’s Founder and Creative Director said: “Both Good Earth and Soneva are deeply committed to sustainability in everything that we do and create. So, when they approached us it felt like a natural pairing. Soneva’s constant endeavour to bring joy to travellers through rare, unique experiences vibes with what we do at Good Earth through our designs, crafts, and products. The Soneva Edit, a special capsule collection, celebrates island life through sustainable, luxurious designs.”
With a world-view seen through the lens of mindfulness, design and revival, the collaboration celebrates the symmetry of both brands’ influences for the conscious world traveller. Rooted in the philosophy of mindful living, the foundation of the Good Earth x Soneva Holiday Edit is to evoke a sense of wonder and responsibility towards nature.
“We are delighted to be collaborating with Good Earth. It was an obvious fit since we share similar values,” Sonu Shivdasani, Soneva’s CEO and Co-Founder, said.
World-leading luxury resort operator Soneva runs two resorts in the Maldives, Soneva Fushi and Soneva Jani.
In 1995, the award-winning luxury resort Soneva Fushi set the standard for all desert island barefoot luxury hideaways in the Maldives. Located in the Baa Atoll UNESCO Biosphere Reserve, Soneva Fushi pairs Robinson Crusoe fantasy with intelligent luxury.
Sixty-two private villas with their own stretch of beach are hidden among dense foliage within touching distance of a pristine coral reef. Intuitive service is provided by Mr./Ms. Friday butlers.
Highlights include the open-air Cinema Paradiso, counting Saturn’s rings in the high-tech Observatory, the home-made chocolate and ice cream rooms, five hundred wines to choose from, six different restaurants and countless destination dining options. In November 2015, Soneva launched a floating villa concept, Soneva in Aqua, a treasure trove children’s Den and a multi-purpose facility encompasses a glass gallery, boutique and studio where guests can learn the art of glass blowing.
If the experiences are magical, the philosophy is simple: No news, no shoes. No pretensions either.
Opened in December 2016, Soneva Jani is Soneva’s newest property and the world-leading luxury hotel group’s second resort in the Maldives.
Soneva Jani is located on the island of Medhufaru within a 5.6 kilometre lagoon in the Noonu atoll, and has uninterrupted ocean views in all directions. The lagoon is 35 minutes by seaplane from Velana International Airport and one hour by speedboat from Soneva Fushi.
Meaning ‘wisdom’ in Sanskrit, Soneva Jani currently comprises 24 overwater villas and one island villa, with additional villas to be built in phase two. Five islands encircle the lagoon, each one with soft white sands and covered in rich tropical vegetation. Four of the five islands will remain untouched, making Soneva Jani the lowest density development in the Maldives. The overwater villas are spaced across the expansive lagoon, offering privacy and extensive views over the Maldives’ turquoise waters. The island villas will be tucked into the lush greenery, providing the ultimate privacy, and all within steps of the beach.
Soneva Jani’s main guest facilities are located at The Gathering, the heart of the overwater villas. This dramatic three story structure is home to the main dining outlets, in addition to the Soneva Spa, library, retail area and wine cellar. It is located next to the Maldives’ first overwater Observatory.
Facilities on the island include the overwater Cinema Paradiso, the Eco Centro Waste-to-Wealth centre, organic gardens, tennis courts, water sports champa and Zuhair’s Beach on a desert island in the lagoon.