Maldives invites American journos for promotional fam trip

Maldives Marketing and Public Relations Corporation (MMPRC) has brought in a team of journalists from the United States, as part of its series of familiarisation trips to promote the Maldives.

“As part of a series of FAM trips organised by MMPRC, this is the fifth group to visit in order to further increase the exposure of the country,” a statement issued by MMPRC read.

“Through our series of FAM trips, MMPRC hopes to reach wider audiences in these markets to promote the Maldives.”

The team, which comprises freelance writers who have had their content appear on a variety of leading publications such as Travel + Leisure, Jetsetter.com, Trip Savvy, National Geographic Travel, USA Today and New York magazine, arrived in Maldives Tuesday and would be in the country till August 18. They will be staying in Heritance Aarah and Mercure Maldives Kooddoo Resort.

During the visit, the American journalists will explore the ‘Spiritual Side of Life’ with a focus on wellness and rejuvenation. They will also get a glimpse of local life during the festive period of Eid, along with the chance to explore the natural beauty of Maldives through sunset cruises, dolphin cruises, diving and snorkelling, and water sports.

Their experiences will be featured on leading travel and lifestyle publication articles in the US.

Based on the tourist arrival figures this year, the US is amongst the top 10 source markets for the Maldives’ tourism industry. It is ranked as the eights biggest source market with a market share of 3.2 per cent.

Arrivals from the US were recorded at 27,684 from January to June 2019 which is a 34.5 per cent increase over the same period last year.

MMPRC kicked off the series of familiarisation trips in April, starting with a team of Indian journalists and bloggers. The official tourism promotion entity has so far brought in teams from the UK, China and South Korea, as well as countries from Eastern Europe.

Photo: Sailing dhoni experience offered by Heritance Aarah, one of the resorts hosting the team of journalists from the US. PHOTO/ HERITANCE

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