Six Senses appoints Jad Frem as Regional Director of Sales, Marketing for Maldives

Six Senses Hotels Resorts Spas has appointed Jad Frem as Regional Director of Sales and Marketing for Maldives and Turkey.

Jad brings valuable skills fresh from his role as the Director of Sales and Marketing for Six Senses Zighy Bay in Oman.

In his new role, Jad will focus on developing new guest experiences and programmes in two unique locations: the well-established Six Senses Laamu in Maldives and Six Senses Kaplankaya, which opened in 2018 with a pioneering wellness offering

“Having repositioned Six Senses Zighy Bay as the ultimate luxury resort in Oman, taking on two properties is an exciting proposition for me, but what remains a priority is creating out of the ordinary experiences for guests,” Jad was quoted in a statement, as saying.

“What I learned from projects such as the launch of the beautiful golden Dhahab dhow cruise along the dramatic Musandam coastline is how to deliver something that’s a world away from the everyday life. This ultimately helps to grow the business from key and new markets.”

During his time at Six Senses Zighy Bay, starting out in 2011 as the Director of Sales, then as Director of Sales and Marketing from 2012, Jad formed a keen insight into guest well-being, introducing the Six Senses wellness screening, yogic programmes and full-to-bursting visiting practitioners’ calendar. He also successfully re-positioned the Reserve and Retreats portfolio, where the private villas offer everyone from wedding to royal parties the ultimate in comfort and seclusion. A career highlight is being named one of the Top 20 Hotels in the World by Condé Nast Traveler US in 2018 and Condé Nast Traveller UK in 2017.

Jad holds a Bachelor of Business Administration in Hospitality Management from Glion Institute of Higher Education, Bulle, Switzerland. As a native Italian, Jad is also fluent in English and French, with basic fluency in Arabic. When time permits, he enjoys tennis, skiing, football and travel.

In the Maldives, Six Senses runs the award-winning Six Senses Laamu resort — the only resort in the pristine Laamu atoll. Most of the villas and facilities are built overwater, however beach villas and on-land dining are an option. All villas offer a sense of privacy and seclusion, with an amazing view to the ocean and Maldivian nature.

Six Senses Laamu offers a wide range of dining options, with cuisines from around the world, an ice cream parlor, an overwater wine cellar and a signature Chill bar. Many activities, excursions and options are available for everyone to enjoy, both over water and underwater, in addition to the Six Senses Spa.

Six Senses Laamu hosts one of the largest teams of marine biologists in the Maldives, the Maldives Underwater Initiative (MUI). Staff from Six Senses Laamu and its three partner NGOs: Manta Trust, Blue Marine Foundation and Olive Ridley Project work together under the banner of MUI and seek to lead the tourism industry in the Maldives with meaningful marine conservation efforts based on research, education and community outreach.

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