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‘Following the Equator’ festival in Maldives celebrates best of global tourism films

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Second edition of the International Tourism Film Festival Maldives (ITFFM) has wrapped up with a celebration of the best films and documentaries showcasing some of the most beautiful tourism destinations in the world.

Organised by Sun Siyam Resorts in association with the International Committee of Tourism Film Festivals (CIFFT), the three-day festival took place at the award-winning The Sun Siyam Iru Fushi Maldives resort from September 6-8. Held under the theme, ‘Following the Equator’, the festival kicked off with a cocktail reception and live music at the beach, followed by a dinner. International film makers, celebrities and industry professionals in attendance witnessed the screening of several films submitted as part of the festival.

“This festival is all about bringing together people from different destinations to enjoy and appreciate the different tourism destinations around the world,” Sara Siyam, PR and Communications Executive at Sun Siyam Resorts and ITFFM Secretary General, said.

Ahmed Siyam Mohamed, the Chairman and Managing Director of Sun Siyam Resorts, attends the closing gala of ITFFM 2018. PHOTO/ FAYAZ MOOSA

The second night of the festival featured a special segment on fashion and lifestyle with the participation of local models and makeup artists. More entries were screened to the audience.

An eight-member jury evaluated the 200 plus entries received from around the world. ITFFM Founder Evgenia Boyankova, ITFFM General Secretary Sara Siyam, Managing Editor of Vibe Magazine Hussain Shiham, Sun Siyam Resorts’ Head of Marketing Fathimath Reena, RAFY NGO President Aishath Rafiyya, CIFFT Director Alexander V. Kammel, CIFFT General Secretary Hugo Marcos, and Director of FilmAT Festival Ewa Kotus judged the entries based on several parameters, including visual quality, sound quality, reaching the goals, informational value, outstanding approach and innovativeness.

“Before you start any project, you should understand your target audience. For example, a film that sounds boring to some may be perfect for your target audience. You have to make sure that elements familiar to your target audience are included in your film,” Alexander said, during an open forum held on the second day of the festival.

“Your objective should be to make the viewer say, ‘I want to go there’.”

The open forum held as part of ITFFM 2018. PHOTO/ FAYAZ MOOSA

After a rigorous judging process, the nominees and winners in each category were announced at a grand gala at the the magnificent beach of The Sun Siyam Iru Fushi Maldives resort. ‘Abu Dhabi – Your Extraordinary Story’ by Norman Bates won the coveted Grand Prix award as well as the Tourism Destination – Cities category. Other category winners include:

  • Dinner With Georgia: Tourism Destination – Countries
  • Fishing in Maldives: National Productions
  • Gastronomy of Valencia: Tourism Services
  • Hatta is Calling: Adventure Tourism
  • Cruises: Water/Ethnography
  • Dalmatia Ultra Trail: Environment & Eco-tourism
  • Love Summer: Hotels & Resorts
  • Spirit of Dubai: Cultural Tourism
  • The Route of Fate: Tourism Destination – Regions

Attendees at the closing gala of ITFFM 2018. PHOTO/ FAYAZ MOOSA

Just like the first edition in 2016, ITFFM 2018 brought together professionals, celebrities and guests from across the globe to share their passion for travelling and seeing the beauty of it, the love for art, tourism and sports.

This year’s edition witnessed celebrity figures including Chinese actors Dong Dong Xu and Terence Yin as well as British TV personality Lizzie Cundy. Social media influencers and travel bloggers from around the world along with Maldivian models and celebrities were also in attendance. The presence of top Chinese TV channel CCTV6 and well-known tourism journalists from France, Italy, Middle East and Russia, as well as the local travel media, which included Maldives Insider and Maldives TV made the festival more eventful.

Sun Siyam Resorts has a portfolio of boutique luxury resorts in the Maldives and neighbouring Sri Lanka: The Sun Siyam Iru Fushi Maldives, Olhuveli Beach and Spa Maldives, Sun Aqua Vilu Reef, and the Sun Aqua Pasikudah in Sri Lanka as well as the upcoming Sun Aqua Iru Veli in the Maldives.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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