Maldives showcases ‘Sunny Side of Life’ at China Outbound Travel and Tourism Market
Maldives has showcased its tourism at the leading B2B travel fair in China, the China Outbound Travel and Tourism Market (COTTM).
At COTTM 2018, being held from Monday to Wednesday at the Beijing National Agricultural Exhibition Centre, the Maldives is represented at a 102 sqm stand by 16 participants from nine companies. Maldivian ambassador to China Mohamed Faisal leads the delegation along with other officials from the Maldives embassy based in China and the Maldives Marketing and Public Relations Corporation (MMPRC).
The main focus at the Maldives stand is business meetings with travel industry professionals and exploring potential future collaborations to further promote Maldives in China. A number of activities are also being held at the Maldives stand to attract more interest towards the destination and to enhance their visit by experiencing a bit of the Sunny Side of Life.
Amongst the activities, visitors can experience the underwater beauty of the Maldives in a new dimension through virtual reality and have their names hand printed in Dhivehi language to be carried away as an artistic Maldivian calligraphy momento. Visitors can also pose for pictures at the beautifully done stand, which depicts stunning scenes of the Maldives, and post those photos to social media to stand a chance to win surprise goodies.
Entering its 14th consecutive year, COTTM is widely recognised as one of the most important platforms in the industry. COTTM attracts over 4,300 Chinese trade buyers, and remains the only business-to-business event that focuses solely on the growing outbound tourism market in China.
In 2017, the Maldives welcomed 306, 530 visitors from China, which represented 22 percent of total visitor arrivals to the country during the year. China has maintained its position as the largest single source market to the Maldives for the past eight years and will continue to play an important role in the Maldives travel industry.