Soneva launches ‘A Festival of Colour’ campaign to celebrate rare experiences
Soneva has launched its first ever year-long campaign known as a ‘Festival of Colour’ to celebrate the diverse array of guest activities and experiences on offer this year, ranging from visiting Michelin-starred chefs and astronomers, through to authors, champion free-divers, artists and more.
For a year starting this February, each month of the year is associated with a different colour and theme, which will be brought to life at Soneva’s resorts in the Maldives through special on-site events and collaborations.
Underscoring the Festival of Colour is a series of short “colour” films created by the renowned French film director Bruno Aveillan. Bruno visited Soneva Fushi and Soneva Jani in early 2017 to shoot the films, which were inspired by the different colours he found at the resorts. Soneva plans to release one colour film each month during the campaign on its website and on social media.
As part of the Festival of Colour, Soneva has confirmed a huge line-up of visiting experts, including chefs, authors, wine producers, world-champion free-divers, astronomers, artists, wellness practitioners, tennis coaches and more at all resorts.
Fine dining experiences are a pivotal part of Soneva’s Festival of Colour, and the company has so far confirmed 28 of the world’s top chefs, many of whom have at least two Michelin stars and above or are included within The World’s 50 Best Restaurants list, for exclusive dinner events.
Confirmed chefs include:
- Chef Tom Aikens, the youngest British chef to win two Michelin stars
- Chef Andre Van Alten, from the one-starred Restaurant La Provence in Driebergen- Rijsenburg, Netherlands
- Chef Jean-Christophe Ansanay-Alex, a two-Michelin starred chef from Auberge de l’Ile Barbe, France
- Chef Wilco Berends, of the two Michelin starred Restaurant De Nederlanden, Netherlands
- Chef Tim Butler, of Eat Me, Bangkok
- Chef Benoit Dewitte, the head chef and owner of the Michelin-starred restaurant Benoit Dewitte in Belgium
- Chef Andre Van Doorn, from the one-starred Restaurant Kasteel Heemstede, Netherlands
- Chef Jarno Eggen from the one Micheline-starred Restaurant De Groene Lantaarn, in Zuidwolde, Netherlands
- Chef Jos Grootscholten from the one-starred Old Town Hall of Capelle aan den Ijssel, Netherlands
- Chef Kenji Gyoten the youngest Japanese chef with three Michelin stars
- Chef Michael Husken, who heads up the kitchen team at Sophia’s restaurant at Rocco Forte’s “The Charles Hotel”, Munich
- Chef Mark Lundgaard a one-Michelin starred chef of Restaurant Kong Hans Kaelder in Denmark
- Chef Gert De Mangeleer, a three-Michelin starred chef who co-runs Restaurant Hertog Jan in Belgium
- Chef Max Mascia of the two-Michelin-starred San Domenico Imola (Italy)
- Chef Claus Meyer, co-founder of Noma in Copenhagen, of Bolivia’s best restaurant GUSTU and of the one-Michelin-starred Agern and Great Northern Food Hall in New York City
- Chef Kiko Moya, a two Michelin-starred chef from L’Escaletta, Spain
- Jean Baptiste Natali, a one-Michelin starred chef from At the General’s table, Colombey-les-Deux-Églises, France
- Chef Bruno Oger, a renowned two-Michelin-starred chef from Le Cannet, France
- Chef Pere Planaguma, 2 Michelin Stars. He is the head chef of Les Cols of Olot from Girona, spain
- Chef Tim Raue, from the two-Michelin starred restaurant TIM RAUE in Berlin, Germany
- Chef Prateek Sadhu of Masque, one of Mumbai’s most acclaimed restaurants
- Chef Dmitry Shurashov, a Russian celebrity chef
- Christian Le Squer, a three-Michelin-starred chef from France
- Chef Ton Tassanakajohn of Le Du in Bangkok; one of Asia’s 50 Best Restaurants
- Chef Edwin Vinke from the two Michelin-starred Restaurant De Kromme Watergang in Hoofdplaat, Netherlands
- Chef Michael Wignall, formerly at Gidleigh Park, UK, with two Michelin stars and five AA rosettes
- Chef Lu Yao, the head chef at the Relais & Chateaux property Yihe Mansions in China
- Chef Eric Yu, the head chef at the Relais & Chateaux property Seven Villas Hangzhou, China
“We’re really focused on crafting these beautiful, beyond bespoke experiences where discovery is a way of life. With our expert hosts as personal guides, we invite our guests to explore and delight in experiences that will last a lifetime. Soneva has never been so full of LIFE*,” Sonu Shivdasani, Founder, CEO and Joint Creative Director of Soneva, was quoted in a statement, as saying.
In addition to chefs, other experts include the renowned British historian Andrew Roberts, the world-champion free-diver Umberto Pelizzari, the astronomer Massimo Terenghi, plus glass artists James Devereux and Louis Thompson, among many others.
Guests who visit any Soneva property during the Festival of Colour will be treated to special colour-themed movie screenings, cocktails, canapes and more. There will also be announcements over the next few months linked to new restaurant openings and new guest experiences, all linked to different colour themes.
Soneva, a world-leading luxury resort operator, runs two resorts in the Maldives, Soneva Fushi and Soneva Jani.
Established in 1995, Soneva Fushi is the original Soneva. The No News, No Shoes blueprint for all desert island barefoot luxury hideaways is located within the Baa Atoll UNESCO Biosphere Reserve in the Maldives. Soneva Fushi inspires the imagination with 65 spacious beachfront villas, ranging in size from one to nine bedrooms, hidden amongst dense foliage.
The iconic resort has bagged several international awards for eco-friendly tourism and green initiatives, including the 2017 Green Hotelier Award for the Asia Pacific region and the Sustainable Hotel Award by the Hotel Investment Conference Asia Pacific (HICAP) as well as a spot in the Gold List compiled by Condé Nast Traveler China as the Best Hotel in the Maldives and amongst the best resorts in the world in the Condé Nast Traveler Readers’ Choice Awards 2017.
Opened in December 2016, Soneva Jani is Soneva’s newest property and its second resort in the Maldives.
Soneva Jani encompasses a collection of 24 overwater villas and one island villa set in a 5.6 kilometre private lagoon located in the northern Noonu atoll. The resort spans five islands surrounded by pure white beaches, covered in rich tropical vegetation, offering the ultimate in privacy and luxury.
Each of the resort’s multilevel water villas has its own private pool and a retractable roof that allows guests to sleep beneath the stars. Many villas also have slides that transport guests directly from the top level into the lagoon below. Other hotel highlights include a spa, an observatory — home to the largest telescope in the Indian Ocean — and an outdoor cinema.
Since its opening, Soneva Jani has created a lot of buzz amongst luxury travellers with its exciting features such as the retractable roofs and the water slides. It has been named the Best Over-the-Top Luxury hotel of the year by Jetsetter.com, the best new resort in the world by CNN, and the Leading Luxury Hotel/Resort in South Asia and Leading Luxury Hotel/Resort in Maldives.