India’s largest tour operators body endorses SATA 2018

Indian Association of Tour Operators (IATO), the largest association of tour operators in India, has endorsed South Asian Travel Awards (SATA) 2018.

This year’s edition of SATA is scheduled to take place in India’s commercial capital Mumbai in September or October. Organisers are already accepting nominations.

Established in 1982, IATO is considered to be the national body of tourism in India. It has over 1600 members covering all segments of the industry.

IATO has close connections and constant interaction with other tourism associations in the US, Nepal and Indonesia, where USTOA , NATO and ASITA are its member bodies; and is increasing its international networking with professional bodies for better facilitation to the international traveler visiting not only India but the entire region.

IATO interacts closely with the government on all critical Issues affecting the Tourism Industry in India with the highest priority to Tourism facilitation. It interacts closely with all government ministries and departments, chambers of commerce and industry, and diplomatic missions. It acts as the common medium between decision makers and the industry, and presents complete perspectives to both sides, synergising their common agenda of tourism facilitation.

Launched in 2016 by Maldives-based event management company Highrise, SATA has been endorsed by regional tourism authorities and organisations, including the Federation of Chambers of Commerce and Industry in Sri Lanka (FCCISL), Colombo Chamber of Commerce (CCC), Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Association of Travel Agents and Tour Operators (MATATO), Confederation of Associated Tour Operators (India), Association of Travel Agents (ATA) Maldives, Association of Travel and Tour Operators India (ATTOI), Association of Professionals in Tourism (APT, India), Kerala Hotel General Managers Club (KHGMC), Nepal Tourism Board (NTB) and Liveaboard Association of Maldives (LAM).

SATA is the first ever regional travel awards endorsed by multi national associations, providing the tourism sector of the South Asian region with recognition towards their facilities and service excellence. It aims to encourage and raise service standards in the region’s tourism industry.

The awards’ first edition, which wrapped up with a gala ceremony at the iconic Mount Lavinia Hotel in Sri Lanka, saw an overwhelming support with more than 260 nominations. Major travel media organisations, including Maldives Insider, Asian Traveller, Asian Geographic, Asian Diver and Floating Asia were appointed as media partners of SATA 2016

More than 414 nominations from the Maldives, India, Sri Lanka, Bhutan and Nepal were received for the 39 categories included in the 2017 edition of SATA, which took place at the southernmost Maldives atoll of Addu in October.

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