Maldives Insider releases new edition with fresh look, expanded reach

Leading destination marketing agency, Maldives Promotion House is delighted to announce the release of the latest edition of its annual publication, Maldives Insider.

The 2017-2018 edition of Maldives Insider was released at the ongoing World Travel Market (WTM) London by Haris Mohamed, the Acting Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC).

Copies of the guide were presented to several high-profile attendees at WTM London, including Hussein Afeef, Vice Chairman at the Maldives Association of Tourism Industry (MATI) and one of the pioneers of tourism in the Maldives, Mohamed Khaleel, Chairman of MMPRC, Abdulla Ghiyas Riyaz, President of Maldives Association of Travel Agents and Tour Operators (MATATO), and Richard Quest, CNN’s foremost international business correspondent.

Backed by an unrivalled online network and digital reach, Maldives Insider was initially launched in 2016 as a coffee table photographic publication that features a collection of photos showcasing tourist facilities in the Maldives. Over the past year, the first edition had been distributed at ITB Berlin, WTM London, ATM Dubai, MITT Russia and CITM China.

This second edition builds on the success as well as the lessons learned in the maiden attempt. Photo listings have been completely revamped with a sleek, modern look while providing a broader exposure for our partners — both existing and new.

But the most striking difference that can be seen from the latest edition is the informative articles that complement the photo listings. These articles explore the unique geography of the Maldives and its rich history and culture, giving readers an insight into the island paradise beyond its natural allure.

Ali Naafiz, Director of Storytelling at Maldives Promotion House, comments: “With these changes, Maldives Insider transforms into a fully-fledged destination guide as we had envisioned from day one. Our excitement is just starting to build, as we kick off the 2017-2018 leg of our global journey at WTM London.

We will soon be making more stops; telling the story of our partners and the Maldives to the world.”

As with the previous edition, Maldives Insider 2017-2018 will be distributed at five major international travel trade fairs: WTM London, ITB Berlin, ATM Dubai, MITT Russia and CITM China. This year, India will also be added to the list, making the guide accessible by discerning travellers in one of the fastest growing source markets of the Maldives.

About Maldives Promotion House

Founded in 2011, Maldives Promotion House has established itself as a leading destination marketing agency in the Maldives with a diverse portfolio of reputed products and partnerships.

Published annually in English, German and Chinese, Maldives Insider tells the discerning traveller the story of the Maldives. A second, bi-monthly publication is set to launch in 2018, to be distributed throughout hotels and resorts across the Maldives and placed in guest rooms for leisure reading.

The print publications are complemented by an online travel lifestyle experience journal, maldives.net.mv. Updated daily, it has become the premier online destination guide to the Maldives as well as a one-stop portal for the latest happenings and trends in the Maldives’ multi-billion-dollar tourism and hospitality industry.

With more than two million Facebook Likes, and interactions on Twitter and Instagram in the thousands, Maldives Promotion House also boasts an unrivalled social media reach, greatly expanding its reach and audience. Maldives Insider and maldives.net.mv also capitalises this ever-widening social media reach to truly promote the Maldives as what it truly is; the most sought-after holiday destination in the world.

Maldives Promotion House has also forged strategic partnerships with reputed brands in the industry to promote their products and services through our network of products. From PR and communication partnerships to photography/videography services, we provide one-stop solutions, tailor-made to each and every property that we work with in order to maximise their exposure and global reach.

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