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W Maldives partners with Reebok Women to redefine perfection via #PerfectNever campaign

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W Maldives has partnered with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.

On August 25-27, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection. The influencers include:

These are influencers with a huge following on social media (approximately 7.7 million collectively) and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their social media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.

During the three-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of beautiful. Boundaries were also pushed with a 7am sunrise yoga session and a High Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles.

According to W Maldives, social media content generated during the event for #PerfectNever garnered a reach of 8,910,066 and 35,911,486 in impressions.

The actual #PerfectNever digital campaign launched on October 1 with a full video that summarises the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers shared their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.

https://www.facebook.com/wmaldives/videos/10155712078700421/

An online contest is also organised for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The grand prize is an all-expense paid three-night stay at W Maldives for two, sponsored by both brands.

“We are excited to sponsor the Reebok’s Women new #PerfectNever marketing campaign, which resonates perfectly with the W Hotels’ lifestyle approach to delivering healthy lifestyle choices to their diverse W clientele. For W Maldives, this means applying our bold approach to wellness so any woman could look and feel good whenever she wants,” said Thomas Vaucouleur de Ville d’Avray, W Maldives’ General Manager.

W Maldives offers 77 escapes and suites located both ashore and overwater, including 28 Wonderful Beach Oasis, 46 Fabulous Overwater Oasis, 3 WOW Ocean Escape and one Extreme WOW Ocean Haven (the W brand’s interpretation of the Presidential Suite). Each chic and spacious escape features infinity plunge pool.

There is a mixture of six bars and restaurants at W Maldives. Kitchen, the all-day dining bistro, and Fire, where guests have their choice of four different barbecues, provide menus for everyone’s palate. Swim up to the pool bar Wet and order a light lunch. There is even a dining option on the resort’s private desert island, Gaathafushi, or Fish, the resort’s specialty seafood restaurant set over the water and under the stars. Fifteen Below is the only underground club in the Maldives, with its own resident DJ and a sushi bar Sushi Beat.

Guests can also spoil themselves with a selection of over 125 treatments at the award-winning overwater Away Spa.

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Maldives Madridistas: Patina Maldives, Fari Islands Nets Exclusive Football Camp Partnership with the Real Madrid Foundation

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Younger guests at Patina Maldives, Fari Islands can embrace new patterns of play this summer at an exclusive, Maldives-first Real Madrid Foundation football camp. From 4 July – 12 August, a youth coach will lead a comprehensive Real Madrid Foundation programme of daily soccer sessions for ages 5-9yrs, 10-14yrs, and 15-17yrs. The coach will be joined by an elite player ambassador from UEFA’s all-time no. 1 ranked football club toward the end of the programme.

This summer’s inaugural Patina Maldives x Real Madrid CF Foundation football camp is the first edition in an ongoing partnership, with additional future football camp dates to be confirmed. Led by a licensed Real Madrid Foundation coach, sessions will focus on developing each participant both individually and as part of the group, in order to ‘Play The Real Way’ – the training methodology that combines play, as well as sports values.

Sessions will take place on a new, purpose-built 6 a side astroturf pitch located near the Fari Marina Village at Patina Maldives.

All participants will receive an official camp football camp shirt, shorts, socks, drawstring bag, sweatbands, and cap; while those completing a minimum of four days’ coaching will also be presented with a Real Madrid Foundation participation certificate.

Real Madrid Foundation football clinics at Patina Maldives, Fari Islands are priced at USD195++ per child per session for guests of the resort. Bookings are also open to guests from neighbouring resorts, from USD250++ per child per session.

Rates at Patina Maldives, Fari Islands start from USD2,054 (approx. GBP1,620) per night based on two adults sharing a One Bedroom Pool Villa including daily breakfast, complimentary Guest Benefits, tax, and service. Terms and conditions apply.

For more information and reservations, please visit https://patinahotels.com/maldives or contact reservations.maldives@patinahotels.com. For more information on Pathways, please see here.

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A blissful island Easter celebration at Alila Kothaifaru Maldives

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Experience unique and enriching getaways at Alila Kothaifaru Maldives, as the luxury resort unveils exciting benefits for family getaway packages launching this season. Guests are invited to immerse themselves in the ethereal charm of the Maldives.

Nestled in the pristine Raa Atoll, Alila Kothaifaru Maldives seamlessly blends eco-friendly architecture with contemporary sophistication, complemented by the untouched, rugged beauty of the Raa Atoll. Situated amidst miles of untouched marine life, Alila Kothaifaru invites guests to reconnect with nature in the most extraordinary ways. With spacious villas and private pools, guests can truly experience the essence of a getaway where luxury and adventure harmoniously coexist.

Surrounded by azure skies and the turquoise waters of the Raa Atoll, Alila Kothaifaru Maldives offers an idyllic setting for a family escape during the Easter break. Here, guests can unwind in luxurious, nature-immersed surroundings, embark on exciting adventures together, and indulge in unforgettable wellness and culinary experiences.

During Easter weekend, Play Alila will delight young guests with a diverse range of festive island-inspired activities, including Easter egg decorating, arts and crafts, face painting, and more. For those seeking relaxation, Spa Alila offers enticing packages for parents and children to enjoy quality bonding time.

For the adventurous souls, do not miss the chance to join our Sparkling Underwater Egg Hunt. Hidden throughout one of our nearby dive sites, these eggs hold a special surprise. The lucky diver who discovers the egg with a unique mark will win an exclusive clutch made of Swarovski crystal valued at EUR 1,800!

Embark on an Easter journey to remember at Alila Kothaifaru Maldives. Explore all of the Easter events and activities at Alila Kothaifaru Maldives here 

Family Getaway Package

  • Booking Period: Until 30 October 2024
  • Stay Period: Until 25 December 2024

Experience a family holiday rich with memorable moments. From nature walks to energetic beach activities, Alila Kothaifaru Maldives’ offerings extend to the whole family. Indulge in a host of fun adventures together, or relax while your children participate in creative indoor and outdoor activities. Enjoy special family welcome amenities upon arrival, return seaplane transfers, daily full-board meals, and a special offer on wellness treatments. Experience the beauty of our island while creating lasting memories to be treasured!

Stay with us during the Easter period from 25-31 March 2024 and be treated to a wide range of festive island inspired activities such as Easter egg decorating, arts and crafts, egg hunting around the island and underwater, wellness offering, and many more!

For more information and reservations, please contact kothaifaru@alilahotels.com or visit alilahotels.com

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Love’s Oasis: Siyam World Invites Couples To Celebrate And Embrace Romance On White Valentines’ Day

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Romance never ends, get ready to swoon, Siyam World is pulling out all the stops to make this White Valentine’s Day one for the books.  Nestled in the heart of the Maldives, Siyam World invites couples to indulge in a whirlwind of romance and adventure on March 14th, 2024.

Internationally acclaimed DJ Youna will headline the evening’s entertainment, enchanting guests with her signature blend of melodic techno and progressive house music. Against the backdrop of the Maldivian night sky, guests can dance under the stars and create cherished memories with their loved ones. DJ Youna, the rising star of melodic techno and progressive house, is set to serenade you and your beloved under the starlit skies of Siyam World.

YOUNA, an emerging DJ/Producer specializing in melodic techno and progressive house, hails originally from South Korea. Her musical trajectory took an unforeseen turn upon her relocation to Dubai, where she developed a profound affinity for house music—a genre less prevalent in the Asian music landscape. Dedication to refining her craft led YOUNA to cultivate a distinctive sound, skilfully merging emotive melodies with the infectious energy of her compositions.

Despite embarking on her production and DJing journey in 2022, YOUNA has swiftly ascended to prominence on the global music scene. Her debut single, ‘Self-Doubt,’ ascended to the top 14 in progressive house and secured the 4th position on Beatport’s hype chart. YOUNA’s music, characterized by potent beats and evocative soundscapes, transcends cultural boundaries, dismantling barriers and creating a harmonious fusion on the international stage. Get ready to dance the night away and create memories that will last a lifetime with DJ YOUNA

Siyam World has also curated a line-up of experiences that will make your heart skip a beat. Dive into the culinary wonders of the Maldives with our Maldivian Culinary Workshop at Kaage, where you will learn the secrets of local cuisine from our talented chefs.

Treat your special someone to a Destination Dinner or a Special Romantic Dinner, complete with a romantic movie screening to set the mood. And for the ultimate indulgence, why not enjoy a Wine Cellar Dinner? Gift your loved one with chocolates and flowers made available for this special day. Sip on mimosas and savor delicious bites while soaking in the breath-taking views of Siyam World.

Mark your calendars, lovebirds, because White Valentine’s Day at Siyam World is going to be one for the books! Book your romantic getaway now and get ready to fall in love all over again.

For more information, visit Siyam World or follow on InstagramFacebookTwitterTikTok or YouTube. For booking enquiries email: stay@siyamworld.com.

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