LUX* South Ari Atoll appoints Jonas Amstad as General Manager

LUX* South Ari Atoll has appointed seasoned hotel professional Jonas Amstad as the resort’s General Manager.

In an announcement, LUX* South Ari Atoll said Amstad joined its team from the Shangri-La Hotel in the Chinese city of Fuzhou, where he held the position of General Manager.

According to LUX* South Ari Atoll, Amstad would be responsible for ensuring that the resort stays ahead of the curve, while enhancing and enriching the guest experience that has earned it a loyal following and a global reputation for excellence. His challenge would also include steering the award-winning resort on its mission to bring the LUX* signature ‘lighter, brighter’ holiday experience to a diverse international clientele, it said.

“I am delighted to be given this opportunity to be a part of LUX* South Ari Atoll’s Maldives family, which is known and celebrated for the standards of service,” Amstad was quoted in the announcement, as saying.

“Driven by a philosophy rooted in traditional Maldivian hospitality, the LUX* team has been doing an excellent job in maintaining the resort’s market-leader position since its re-opening in September 2016, recently winning ‘Best Hotel in the Indian Ocean’ at the World Travel Awards 2017. I hope to lead the team to meet new challenges and to consistently provide the highest-quality service to our valued guests.”

Born in Switzerland, Amstad brings with him the expertise and experience of a three-decade career in global hospitality. Since his professional journey began in Beckenried, Switzerland in 1988, Amstad’s career has taken him to Eastern Europe, the Middle East, China, the islands of the South Pacific, and the Indian Ocean, and through a succession of senior hotel roles.

Fluent in English, French, German and Russian, Amstad is a true citizen of the world, and has worked in all aspects of hotel management, ranging from food and beverage to operations. He has also developed an exceptional understanding of the needs, tastes and expectations of travellers from a multitude of cultural backgrounds.

Cutting-edge designer villas and world-class dining can be found only a 30-minute seaplane flight away from the main Velana International Airport, making LUX* South Ari Atoll one of the most exciting resorts in the Maldives.

With 187 private villas dotted at the water’s edge along four kilometres of powder fine beach or perched on stilts above a crystal clear lagoon, these spacious pavilions and villas bring an entirely original vibe of coastal, beach house chic to the Maldives.

Excellent eating and drinking is always a cut above the rest at LUX*, and at LUX* South Ari Atoll, there is authentic South East Asian street food in the Maldives’ only over-the-water gourmet night market and world-class Chinese cuisine at East, along with the Japanese restaurant Umami, which offers live teppanyaki and dazzling selection of sakés.

While the resort has a PADI-certified dive centre, two infinity pools, a floodlit tennis court, a fitness centre and a renowned spa which hosts a wellness concierge and a menu of indulgent treatments, what sets the property apart from its neighbours are surprises, or better known as #ReasonstogoLUX. Designed to create lasting memories for guests, these ‘reasons’ can range from island-roasted coffee in Café LUX* to impromptu movie screenings at cinema paradise and the chance to hang your wishes on the Tree of Wishes.

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