Maldives Promotion House – During the past years, the tourism industry of Maldives has proved to be extremely successful. The quick pace of its development has gained the country numerous awards and unmatched popularity. In fact Maldives has been used by experts in the industry as an example.
In an article written by a Chartered Marketer and Senior Lecturer of Open University in Sri Lanka, Nalin Abeysekera, he states that the tourism industry of Sri Lanka could benefit from the example of countries such as Maldives.
“Tourism in the Maldives is the largest industry for the country. It is always the practice of travelling for pleasure and the business of providing tours and services in Maldives. There was a nice story behind this as well. Back in the 1960s a UN report said that none of the 1,100 islands were suitable for tourism,” Nalin wrote.
He goes on to describe the superior development of Maldives despite the initial UN reports. He also explains why Maldives is considered a model for sustainable tourism.
“Today, Maldives is synonymous with terms such as luxury getaway, paradise on earth, lavish holiday, et al, and the United Nations holds the country as a ‘model for sustainable tourism’,” he wrote.
He further explains how the tourism industry in Maldives started in the 1970s with just two resorts with a capacity of about 280 beds in Kurumba Village and Bandos.
“Today, more than 500,000 tourists visit the Maldives each year. The most important factor is the way the country is targeting the tourists from the counties like China,” Nalin wrote.
Using the tourism statistics of Maldives he showed the increasing number of tourists to Maldives and how it has developed the industry.
“The Maldives received more than 65,000 Chinese tourists in the first five months of this year, a 56.7 percent increase over the same period of 2010, according to the latest figures. Numbers from the Maldivian tourism authorities illustrate that the number of Chinese tourists to the Maldives accounted for 16.6 percent of the total foreign tourists from January to May, ranking top of foreign visitors, followed by Italy with 47,900 tourists, Britain, Germany and France,” Nalin concludes.
Though Nalin has just taken Maldives as an example, he proves a very important point. Our geography, our cultural heritage, our unmatched beauty, and our unique place in nature are not the only things that make Maldives the perfect destination. Our superb hospitality and service is merely an add-on to the strategically planned idea of sharing our special country with the rest of the world.