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Brexit and terror will never undermine UK’s thirst for travel – Kuoni

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Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.

“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”

And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”

The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.

The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.

It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.

Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.

“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”

The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.

Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.

“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”

He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.

“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”

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Violinist Petar Markoski to host unforgettable musical performances tour in Sun Siyam Resorts

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Established musician Petar Markoski, a talented violinist, singer, and songwriter from Ohrid, Macedonia, is set to perform at Sun Siyam Resorts in the Maldives from May 1st to May 15th, 2024, showcasing his captivating musical talents at Siyam World, Sun Siyam Iru Fushi, and Sun Siyam Olhuveli.

During his musical residency at Sun Siyam Resorts, Petar Markoski will mesmerize guests with his soulful performances, enriching the artistic ambiance and elevating the cultural experience. This unique musical immersion promises to captivate discerning travelers and aficionados of fine music. Additionally, Sun Siyam Olhuveli will host a special cocktail party alongside Markoski’s performance, celebrating World Cocktail Day on May 13th in style.

Petar Markoski’s musical talent has been evident since his early years, starting his career at the young age of 9. He has received praise, awards, and widespread recognition for his virtuosity on the violin, as well as his skills as a singer and songwriter.

His repertoire covers a wide range of genres, from classical masterpieces to contemporary pop and rock hits. Markoski’s ability to effortlessly transition between musical styles has endeared him to audiences of all ages, from fans of legendary artists like Frank Sinatra, Dean Martin, and Elvis Presley, to admirers of modern icons such as Adele, Ed Sheeran, and Bruno Mars.

“I am thrilled to have the opportunity to share my music with the discerning guests of Sun Siyam Resorts in the Maldives,” said Petar Markoski. “Music has the power to transcend boundaries and bring people from all walks of life together, and I am eager to create unforgettable moments through the universal language of melody.”

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Fortifying Angsana Velavaru’s dedication to sustainability with Earth Day celebration

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Angsana Velavaru, an all-inclusive premium resort nestled in South Nilandhe Atoll and a leading advocate for environmental stewardship in the Maldives, celebrated Earth Day on 22 April with a series of impactful initiatives. With an emphasis on its dedication to sustainability, the resort hosted a range of activities aimed at raising awareness and promoting responsible practices. Earth Day is an annual event demonstrating support for environmental protection, coordinated globally by EARTHDAY.ORG, which began in 1970.

The celebration commenced with the launch of “SustainLinen: Apron Collection” at Kaani Restaurant’s interactive breakfast pancake station. The linens, once adorning the resort’s villas and providing guests with comfort, were repurposed instead of being discarded – symbolising a remarkable transformation.

In July 2023, the Green Sustainability Team, comprising dedicated associates from various resort departments and sharing a vision of a greener, more sustainable future, introduced the “SustainLinen Tote Bag with Purpose” to resort associates. This initiative aimed to offer an eco-friendly alternative to disposable plastic bags, thereby reducing plastic waste. Since September 2023, the team has extended this initiative to neighboring communities and in-house guests. To mark Earth Day, skilled tailors at the resort crafted 30 tote bags from discarded beach umbrellas for distribution to guests.

A tree planting session was held at 10:00 am led by the Angsana Velavaru’s Executive Assistant Manager – Food and Beverage Neil Firman with a total of 77 trees planted, followed by a reef cleanup from 11:00 am to 12:15 pm. During the cleanup, 14 participants removed 25 Pin Cushion Sea Stars, safeguarding the precious corals that adorn the underwater realm.

Meanwhile, kids engaged in bracelet making workshops at the Ranger’s Club from 11:00 am to 12:00 pm, using repurposed fishing nets to create trendy accessories. This hands-on activity not only fostered creativity but also highlighted the importance of recycling and reducing marine pollution. Furthermore, families joined in an island cleanup effort from 4:00 pm to 4:30 pm. Together, participants worked to ensure the island remained a sanctuary for both guests and natural ecosystem.

“We are thrilled to lead the Earth Day celebration with a renewed commitment to sustainability,” said Abdul Nasir Ibrahim, Executive Housekeeper, and Sustainability Champion at Angsana Velavaru. “Through initiatives such as repurposing fishing nets for trendy bracelets and engaging in eco-friendly activities, we aim to inspire positive change and foster a deeper connection to our environment.”

“At Angsana Velavaru, we invite guests, associates, and the local community to embrace sustainability and contribute to a more resilient and harmonious future,” added Muhamad Izuan, Marine Environment Officer. “We believe in the power of small ideas and collaborative efforts. There is always room for innovation and a deep sense of responsibility to nature and the community. Therefore, let us make every day Earth Day.”

Part of Banyan Group, a renowned international hospitality company committed to a greater purpose, Angsana Velavaru, an EarthCheck Gold-certified for eight years, presents a blissful tropical retreat. Boasting 79 secluded beachfront villas and a collection of 34 InOcean Villas, it offers a vibrant and immersive experience amidst the azure waters.

Angsana Velavaru walks the talk with a series of best practices that contribute to its sustainable journey:

  • Single-Use Plastic Bottles Elimination
  • Solar Panel Installation
  • Food Compost Machine Implementation
  • Rainwater Harvesting
  • Saltwater Chlorination Project
  • SustainLinen: The Story of Tote Bag with a Purpose
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Dusit Thani Maldives celebrates Earth Day with range of sustainable initiatives

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Dusit Thani Maldives has celebrated Earth Day with a series of initiatives aimed at promoting sustainability and environmental conservation. As a responsible luxury resort, Dusit Thani Maldives is committed to reducing its carbon footprint and preserving the natural beauty of the Maldives for future generations.

In honor of Earth Day, Dusit Thani Maldives has implemented several eco-friendly practices, including:

  • Beach Clean-Up: Team members and guests joined forces to clean up the beach, removing plastic waste and other debris to protect marine life and preserve the beauty of the island.
  • Tree Planting: A tree-planting ceremony was held to contribute to the resort’s efforts to create a greener environment and offset carbon emissions.
  • Sustainable Dining: The resort’s restaurants showcased a special menu featuring locally sourced, sustainable ingredients, highlighting the importance of responsible dining practices.
  • Conservation Awareness: Educational sessions and activities were organized to raise awareness about environmental conservation and the importance of protecting the planet.

These initiatives are part of Dusit Thani Maldives’ ongoing commitment to sustainability and eco-conscious practices. By taking proactive steps to reduce waste, conserve energy, and protect the environment, Dusit Thani Maldives is setting an example for the hospitality industry and demonstrating its dedication to responsible tourism.

Dusit Thani Maldives, a luxury resort nestled within the stunning landscapes of the Maldives, has announced that it has been awarded the prestigious Google Eco-Certification in recognition of its exceptional commitment to sustainable tourism practices and environmental conservation.

Dusit Thani Maldives has implemented a range of initiatives to reduce its environmental impact and contribute to the well-being of the local ecosystem, including:

  • Energy Efficiency: The resort has invested in energy-efficient systems and technologies, such as solar panels and LED lighting, to significantly lower its energy consumption.
  • Water Conservation: Dusit Thani Maldives employs advanced water management strategies to minimize water consumption, including desalination processes and water-saving fixtures.
  • Marine Conservation: The resort actively participates in marine conservation efforts, including coral propagation programs and regular reef clean-ups, to protect and restore the fragile marine ecosystem of the Maldives.
  • Community Engagement: Dusit Thani Maldives collaborates with local communities on education and sustainability projects, fostering a sense of responsibility towards nature and supporting the livelihoods of nearby residents.
  • Waste Management: The resort emphasises waste reduction, recycling, and responsible waste disposal practices to prevent pollution of the land and oceans.

In 2022, Dusit Hotels and Resorts became the first hotel chain in Thailand to source 100% organic jasmine rice at all its properties throughout the kingdom. By directly purchasing from small-scale farms in northeastern Thailand, Dusit not only provides nutritional benefits to its guests, customers, and employees, but also generates sustainable income for the communities it supports. The company also began procuring cage-free eggs for six of its hotels, with plans to implement similar projects as it further enhances its supply chain management this year.

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