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PER AQUUM unveils new brand identity

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PER AQUUMMaldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.

In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years.  The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.

‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’

Huvafen FushiDetermined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.

In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving.  Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.

Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic.  Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.

‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight.  ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE.  We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’

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Violinist Petar Markoski to host unforgettable musical performances tour in Sun Siyam Resorts

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Established musician Petar Markoski, a talented violinist, singer, and songwriter from Ohrid, Macedonia, is set to perform at Sun Siyam Resorts in the Maldives from May 1st to May 15th, 2024, showcasing his captivating musical talents at Siyam World, Sun Siyam Iru Fushi, and Sun Siyam Olhuveli.

During his musical residency at Sun Siyam Resorts, Petar Markoski will mesmerize guests with his soulful performances, enriching the artistic ambiance and elevating the cultural experience. This unique musical immersion promises to captivate discerning travelers and aficionados of fine music. Additionally, Sun Siyam Olhuveli will host a special cocktail party alongside Markoski’s performance, celebrating World Cocktail Day on May 13th in style.

Petar Markoski’s musical talent has been evident since his early years, starting his career at the young age of 9. He has received praise, awards, and widespread recognition for his virtuosity on the violin, as well as his skills as a singer and songwriter.

His repertoire covers a wide range of genres, from classical masterpieces to contemporary pop and rock hits. Markoski’s ability to effortlessly transition between musical styles has endeared him to audiences of all ages, from fans of legendary artists like Frank Sinatra, Dean Martin, and Elvis Presley, to admirers of modern icons such as Adele, Ed Sheeran, and Bruno Mars.

“I am thrilled to have the opportunity to share my music with the discerning guests of Sun Siyam Resorts in the Maldives,” said Petar Markoski. “Music has the power to transcend boundaries and bring people from all walks of life together, and I am eager to create unforgettable moments through the universal language of melody.”

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Avani+ Fares Maldives Resort appoints Thaaif Ahmed appointed as Director of Sales & Marketing

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 Avani+ Fares Maldives Resort, part of Minor Hotels, has announced the appointment of Thaaif Ahmed as the Director of Sales & Marketing, effective 1 May 2024. 

Thaaif brings nearly two decades of experience in the hospitality industry, with a significant portfolio  of roles within Minor Hotels. His career includes serving as the Director of Sales at NH Collection  Maldives, where he played a pivotal role in driving revenue growth and fostering strategic  partnerships. 

Throughout his tenure, Thaaif has demonstrated exceptional leadership capabilities and a profound  understanding of the industry landscape. His strategic prowess and collaborative approach have  consistently delivered outstanding results, making him a respected figure within the organisation. 

In his previous capacity as Cluster Director of Sales, overseeing Anantara Dhigu Resort Maldives,  Anantara Veli Resort Maldives, and Naladhu Private Island, Thaaif contributed to the success and  growth of the brand.  

As he assumes the role of Director of Sales & Marketing at Avani+ Fares Maldives Resort, Thaaif is  poised to leverage his wealth of experience and expertise to drive brand positioning, enhance  revenue streams, and elevate the overall guest experience. His appointment underscores the  resort’s commitment to excellence and innovation in the hospitality sector. 

Please join Stuart De San Nicolas, Cluster General Manager of Anantara Kihavah, Avani+ Fares and  NH Collection Havodda plus Riaan Drever, General Manager of Fares in congratulating Thaaif on his  well-deserved promotion. We also express our gratitude to Paul Counihan, for his support during our  pre-opening and opening stages. Paul will transition to focus on Anantara Kihavah, our sister  property in Baa Atoll, while Thaaif assumes leadership at Avani+ Fares Maldives. 

Set on the natural tropical island of Fares and surrounded by the UNESCO Biosphere Reserve’s deep  blue hues, the resort offers an abundance of aquatic adventures as well as pristine sandy beaches  for pure relaxation. With 176 stylish villas, pavilions, and studios, Avani+ Fares welcomes couples  and honeymooners, as well as families and groups, with a focus on multi-room accommodation. 

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Fortifying Angsana Velavaru’s dedication to sustainability with Earth Day celebration

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Angsana Velavaru, an all-inclusive premium resort nestled in South Nilandhe Atoll and a leading advocate for environmental stewardship in the Maldives, celebrated Earth Day on 22 April with a series of impactful initiatives. With an emphasis on its dedication to sustainability, the resort hosted a range of activities aimed at raising awareness and promoting responsible practices. Earth Day is an annual event demonstrating support for environmental protection, coordinated globally by EARTHDAY.ORG, which began in 1970.

The celebration commenced with the launch of “SustainLinen: Apron Collection” at Kaani Restaurant’s interactive breakfast pancake station. The linens, once adorning the resort’s villas and providing guests with comfort, were repurposed instead of being discarded – symbolising a remarkable transformation.

In July 2023, the Green Sustainability Team, comprising dedicated associates from various resort departments and sharing a vision of a greener, more sustainable future, introduced the “SustainLinen Tote Bag with Purpose” to resort associates. This initiative aimed to offer an eco-friendly alternative to disposable plastic bags, thereby reducing plastic waste. Since September 2023, the team has extended this initiative to neighboring communities and in-house guests. To mark Earth Day, skilled tailors at the resort crafted 30 tote bags from discarded beach umbrellas for distribution to guests.

A tree planting session was held at 10:00 am led by the Angsana Velavaru’s Executive Assistant Manager – Food and Beverage Neil Firman with a total of 77 trees planted, followed by a reef cleanup from 11:00 am to 12:15 pm. During the cleanup, 14 participants removed 25 Pin Cushion Sea Stars, safeguarding the precious corals that adorn the underwater realm.

Meanwhile, kids engaged in bracelet making workshops at the Ranger’s Club from 11:00 am to 12:00 pm, using repurposed fishing nets to create trendy accessories. This hands-on activity not only fostered creativity but also highlighted the importance of recycling and reducing marine pollution. Furthermore, families joined in an island cleanup effort from 4:00 pm to 4:30 pm. Together, participants worked to ensure the island remained a sanctuary for both guests and natural ecosystem.

“We are thrilled to lead the Earth Day celebration with a renewed commitment to sustainability,” said Abdul Nasir Ibrahim, Executive Housekeeper, and Sustainability Champion at Angsana Velavaru. “Through initiatives such as repurposing fishing nets for trendy bracelets and engaging in eco-friendly activities, we aim to inspire positive change and foster a deeper connection to our environment.”

“At Angsana Velavaru, we invite guests, associates, and the local community to embrace sustainability and contribute to a more resilient and harmonious future,” added Muhamad Izuan, Marine Environment Officer. “We believe in the power of small ideas and collaborative efforts. There is always room for innovation and a deep sense of responsibility to nature and the community. Therefore, let us make every day Earth Day.”

Part of Banyan Group, a renowned international hospitality company committed to a greater purpose, Angsana Velavaru, an EarthCheck Gold-certified for eight years, presents a blissful tropical retreat. Boasting 79 secluded beachfront villas and a collection of 34 InOcean Villas, it offers a vibrant and immersive experience amidst the azure waters.

Angsana Velavaru walks the talk with a series of best practices that contribute to its sustainable journey:

  • Single-Use Plastic Bottles Elimination
  • Solar Panel Installation
  • Food Compost Machine Implementation
  • Rainwater Harvesting
  • Saltwater Chlorination Project
  • SustainLinen: The Story of Tote Bag with a Purpose
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